Apple has broken a 12-year tradition of not releasing new iPads in 2023. This is the first time since the launch of the product line that the company has decided not to launch a new tablet for the entire calendar year. Since its debut in 2010, the iPad has become a key product for Apple and the clear leader in the tablet market. At the same time, the company launches at least one new model every year. Recently, the company has been releasing four new iPad models a year.

The latest new iPads were released in October 2022. The only innovation about the iPad, released in 2023, was the Apple Pencil with USB-C. As the iPad becomes more advanced and more widespread, the need for frequent updates has diminished for many potential customers, according to Macrumors. This shift in consumer behavior could prompt Apple to rethink its tablet strategy, focusing on more efficient and less frequent hardware updates.

Additionally, Apple has faced criticism for the increasing complexity of the iPad lineup, as well as questions regarding the direction of iPadOS. Apple may be planning to change the staff after taking a one-year break from new releases.

Rumors and analyst predictions indicate that 2024 will be a very interesting year for the iPad series, with every model including the entry-level iPad, iPad mini, iPad Air and iPad Pro expected to receive hardware updates. Rumor has it that Apple may launch six iPad models in a calendar year, with the 12.9-inch iPad Air model appearing in 2024. The flagship iPad Pro is expected to offer at least a dozen new features, including OLED display technology, Apple’s M3 chip and a new keyboard.