The US-based technology giant Apple in 2024 painful It seems like it will go through a phase. Because according to the predictions of analysts Apple $85 billion The service could lose a significant portion of its revenue. What is happening and is such a situation possible?

The year 2023 has been difficult for technology companies. Decisions and lawsuits from the US and the European Union are causing problems for companies. Here is the extension of what happened in 2023, Apple this year. can get into trouble resembling.

The first issue that will reduce Apple’s revenue: the lawsuit against Google

Google has been fighting an antitrust lawsuit for a long time, and this battle has also affected Apple. According to the information provided to the court, Google asked the company to become the default search engine on Apple’s devices. of $26 billion He pays too much. Apple processes this money as service revenue. If Google’s deal with Apple were to end, Apple’s $85 billion in services revenue would be nearly gone a quartercan evaporate.

Second topic: pressure from the European Union

European Union in 2023 Digital Markets Act and has cornered tech companies with regulations such as the Digital Services Act. In this context; Apple’s dominance over users through the App Store is also one of the issues troubling the European Union. If Apple is forced to allow installation of apps from third-party sources, there will still be a loss of revenue. there will be a decline.

The table above compares Apple’s device sales income from services shows the equation. As you can see in the table, service revenues have been steadily increasing since 2018 and are continuing to do so up to $100 billion He leans on the stairs. If these sales drop, we’ll see how Apple will respond.

For Apple’s current financial status report: