The year was 2023 Elon Musk’s first full year at the helm of Twitter, well remember that the purchase operation was completed in October 2022, after a tortuous process that began when he submitted his purchase offer, which he later wanted to withdraw. It was only the threat that the court proceedings could become more expensive that finally pushed the billionaire to complete the purchase and thus become the owner of the social network.

You know very well what has happened since then.: massive layoffs, total loss of value tick verified, renew your firm commitment to free speech (yes, that’s sarcasm) by excluding journalists, start piling defaults, end free APIs, jeopardize your presence in the European Union, change your name to advertisers and confront them… and of course accompanied by a constant loss of classic advertisers, which began a few weeks after their arrival and has not stopped since.

So little is left of that Happy Arcadia, that promised land, the global neo-Agora that Musk promised us. and instead we now have a space that gradually shrinks. The more or less prestigious advertisers of the past have left room for deceptive and low-quality advertising, information bots have been replaced by those who misinform and spam sexual content, and yes, there are more verified than ever. Many of them don’t even have a real name.

You don’t have to be a genius to deduce from this evolution that the social network’s value has declined since Musk ruled its destiny, but it’s interesting to be able to quantify it. So according to Axios Twitter’s value has fallen 71.5% since it was in Elon Musk’s hands. And while it is true that the global economic situation is not particularly positive, we can compare the data from November 2023, when the valuation of Twitter decreased by 10.7%, while Meta rose by 4.9% and Snap rose like an avalanche, no less than 38.2%.

However, this is also affected by the fact that Musk’s initial purchase offer was significantly higher than Twitter’s fair value, which many market analysts agreed was worth. This would of course explain their intentions to withdraw from the purchase or at least try to renegotiate the price citing all sorts of reasons. It was therefore not to be expected that once control was taken, act so actively as to devalue it even more.