As market models continue to evolve, supply chain models that integrate manufacturers directly into the e-commerce ecosystem are beginning to come to the fore. This gives countries that are strong in production and logistics an advantage in cross-border e-commerce. Turkey has both brands that produce quality products and very good suppliers that will meet its raw material needs. It can reach major markets in a highly integrated and efficient manner in terms of logistics, in the broad geography around Turkey. For all these reasons, Türkiye is an important production and logistics center. The ‘State of Fashion 2024’ report also highlights this transformation in the supply chain and the brands that have successfully evaluated this transformation.

Our international expansion continued with Azerbaijan and the Gulf States, after Germany. We quickly became the most downloaded shopping application in Azerbaijan, Saudi Arabia and the United Arab Emirates. This year we opened our November campaigns abroad for the first time. We have achieved successful results together with our suppliers. In November we received more than 60 million visits to Azerbaijan. Although almost 4 million products have been sold, the prominent categories are; clothing, living, fast-moving consumer goods and cosmetics. We are pleased with the interest of our customers in the Gulf States in Turkish products. Since August, when we started operations, more than 9 million products labeled ‘Made in Turkey’ have been sold in these countries. By the end of this year, we will enable more than 60,000 of our sellers to sell to the Gulf States with a single click. As of this year, we have reached 3 million international active customers. Worldwide in 2024; We aim to deliver 170 million products to our 12 million active customers through 38 million orders.