“Keramet not only offers hats, but also a service where you take off your hat.” Turkish Petroleum, which was advertised as such and had a large market share during its period. A story that ‘doesn’t sit still’ there is.

Firuzan Ali Arsan, Mehmet Ali Kunt, Mithat Recai Öğdevin and Muhiddin Arif Arsan. No, these are not Tanzimat poets; 4 entrepreneurs who plan to enter the oil market.

Turkish Petroleum was founded in 1931.

4 entrepreneurs founded this company with 200,000 liras from that period. The company is located in Turkey The first domestic private company engaged in oil distribution is happening.

Of course, to distribute oil they first need oil. But they have a problem: there are no oil wells in Turkey. Unaware of the oil well that will be found in the future in one way or another They start taking oil from Romania and selling it. In other words, they have a system of importing and selling. Of course, in the coming years, with the oil resources in our country, they will stop importing and become completely local.

Name changes and collaborations are slowly happening.

We will talk about their names, which change frequently in the content, so it would be useful to read them carefully. Named after 1933 Turkish Petroleum Limited Company They change it to . After this change in 1936 Turkish Petroleum and Mineral Oils Turkish Joint Stock Company they become. They also supply most of the country’s oil needs.

Years later the name changed with the addition of Mineral Oils, i.e. in 1954 Collaboration with Castrol They do.

They are expanding their stations and targeting different markets.

In the 1960s, the service area expanded and the number of gas stations increased. So much so that in 1972 The number of TP stations is greater than 500 it turns out.

In the 1960s they also entered the LPG market. Also as a name Flame gas They find it appropriate. But not everything goes so well.

Things came to a standstill with the 1973 oil crisis.

Now that the oil crisis is hitting the world, TP is also coming to a standstill. Even though it has leveled off over the years in the 1980s they are only building 50 more stations.

As he started to improve things, he teamed up with Castrol again in 1988 They founded Turcas Petrolcülük Anonim Şirketi.

In 1992, 15% of Turcas went public and the shares changed hands.

15% of the company 1 year after the IPO Some changes are being implemented under the name identity renewal. They change their style, from logo to corporate culture.

CONOCO Petrol bought in 1995 the shares of the Tabaş company, founded in 1980 by Erdal Aksoy, which had more than 800 gas stations. It was mentioned in 1996 The Tabaş company buys the majority shares of Turcas.

In 1999, Tabaş Petrolcülük and Turcas merged.

The two merged companies will become Turcas Petrol. However, Erdal Aksoy and his family, the owner of Tabaş, bought the property in 2005. It transfers its shares in Turcas Petrol to Aksoy Holding.

Aksoy Holding more It also buys shares of CONOCO. In other words, Aksoy Holding will become the owner of Turcas Petrol, which was created from the merger of Tabaş and Turcas. We can summarize this share acquisition process as “every road leads to Aksoy Holding”.

The 2000s are experiencing very colorful times in marketing and advertising.

As we tell the story of Turkish Petroleum through the years, it would be impossible without mentioning the advertisements. He has two most famous commercials from the 2000s. The first of these, Hülya Avşar’lı advertisement. In the commercial we see Hülya Avşar walking at the gas station singing her song with a Turkish Petrol hat on her head. Also as a slogan ‘Turkey’s most famous hat’ We hear the sentence.

Another important advertisement is from a rival company. Advertisement starring Gazanfer Özcan and Bülent Kayabaş. It tells the story of how they tried to imitate Turkish Petroleum and failed. After recalling the advertisements, let’s return to the transformation of the company.

In 2006 they established a connection with Shell.

No one said, “Someone say stop!” He must not have screamed because the adventure still continues. in 2006 Shell and Turcas establish a partnership and Shell Turcas Joint Stock Company is established. In terms of share, they buy shares equal to the market share in the country.

They accept the idea of ​​unification and progress under one roof. For example, the Turkish Petroleum signs will be completely removed and replaced by Shell. Good Turkish Petroleum stations now operate under the name Shell.

The ‘Turkish Petrol’ brand will be sold in 2017.

Turkish petrol brand Demirören Group purchases. Demirören Group, which together with Turkish Petroleum owns brands such as Moil, Milangaz and Total, does not do much business under the name Türk Petrol.

As we get to 2020 Oyak buys Güzel Enerji from Demirören. Therefore, it becomes the owner of Total and Moil, which are part of Güzel Enerji. It also ranks fifth in the oil market.

Güzel Enerji appears as a roof structure.

Since Turkish Petroleum is affiliated with Güzel Enerji Anonim Şirketi, We see Güzel Enerji as the roof structure.

There will be no change or collaboration after 2020. But this does not mean that new developments will not take place. Finally Turkish Petroleum has not disappeared or gone bankrupt. He decided to climb dozens of steps and stand under one roof.

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