Aycell, which emerged as a “local and national” operator, did not suddenly disappear. Also from its beginning many sensational events It passed and the solution was to merge with another operator.

False subscriptions, undeliverable invoices, exaggerating the cheapness losses, the high competition on the market… All this had gradually undermined Aycell. Let’s go into a little more detail.

Aycell’s first goal was 1.5 million subscribers.

Aycell, founded within Türk Telekom on December 14, 2001, has a crescent moon and stars in its logo. “local and national” He emphasized its existence. After the operator opened, the first telephone conversation took place between Prime Minister Bülent Ecevit and Transport Minister Oktay Vural.

The big advantage of Aycell, Turkey’s 4th GSM operator; It was more affordable than its fierce competitors such as Telsim, Aria and Turkcell. At that time, the competition from GSM operators was much greater. The goal of Aycell is 1.5 million subscribers had to achieve.

Compared to other operators, it was inadequate in every respect.

Aycell’s prices were cheap, but to enter the market where competition was fierce, It was 8 years too late and it made a loss because it was convenient. Because he couldn’t earn enough, he couldn’t provide the right resources for the infrastructure.

For this reason, while other operators were developed, Aycell was unsuccessful and inadequate in terms of coverage area. That wasn’t the only reason either.couldn’t even send invoices to subscribers. Did you think it would be limited to this? No!

Even its own dealers have defrauded Aycell.

Aycell dealers created fake subscriptions. They continue their lives by signing false contracts. The reason they do this is 10 TL premium from Aycell for each subscriber They had to take it with them. Reportedly, half of the users weren’t real!

According to another claim, Turkcell wrote a letter to the then Prime Minister, saying that Aycell’s investments should be stopped. the state’s money is wasted, He said they abused him. Commenting on this incident, the general manager of Türk Telekom said that Aycell was being defamed.

The lack of national roaming was another factor.

We can briefly explain roaming as follows: If you have no coverage in the place you are going due to the operator you use and If your operator has roaming agreements with other operators you can benefit from it.

Aycell had no roaming agreements and Because it only operates in some cities It was not available in most cities. What did I understand from that work?

Eventually they merged with Aria and became Turkey’s largest capitalized company.

In 2001, Aycell 53 trillion TL had suffered a loss. The solution was to merge with Aria on April 8, 2004, creating a new brand identity: Avea. In 2006, Avea continued with Türk Telekom.

Here is the Aycell of the years who left his own name behind continues its existence by merging with other brands This is how the story happened.

Don’t forget to check out our other content on disappearing brands!