Green marketing, namely green marketing, represents a significant transformation in business and consumer behavior in recent years. This concept emerged in the late 1980s, when awareness of environmental problems increased and consumer demand for environmentally friendly products and services increased. Green marketing refers to companies that focus on issues such as reducing their impact on the environment, using resources sustainably and promoting environmentally friendly products. In addition to traditional marketing strategies, this approach also includes environmental awareness and sustainability principles.

The origins of green marketing can be attributed to the fact that global environmental issues are increasingly on the agenda and consumers are becoming more aware of environmentally friendly products. In the 1990s and 2000s, green marketing became more than just a marketing strategy and became part of companies’ social responsibilities. During this period, the marketing of environmentally friendly products emerged as a major factor influencing consumers’ purchasing decisions.

What is green marketing?

green marketingthat are sensitive to environmental problems and It is a sustainable marketing approach. This approach includes environmentally friendly practices, from the design of products and services, production processes to marketing and distribution strategies.

Today, green marketing not only reduces environmental impact, but also increases companies’ brand value and strengthens consumer loyalty. This approach helps companies demonstrate their commitment to environmental sustainability and helps consumers make environmentally friendly choices. Green marketing strategies enable companies to reduce their carbon footprint, use resources more efficiently and promote environmentally friendly innovations. In this context, webturesattaches particular importance to sustainable marketing. By putting environmental sustainability at the heart of its business strategies, the company is both reducing its impact on the environment and pioneering green marketing practices in the industry.

What are the green marketing functions?

green marketing The features focus on reducing environmental impact, resource efficiency and sustainability. This approach includes manufacturing products with environmentally friendly materials, energy efficiency and waste reduction. Furthermore, green marketing aims to promote the benefits of environmentally friendly products and sustainable consumption habits among consumers. Green marketing strategies should be based on the principles of transparency and accuracy as consumers become increasingly aware and critical of green claims.

How is green marketing done?

green marketing To do this, environmental values ​​must be placed at the heart of the business model and all marketing activities must be designed around these values. This process starts with product development and includes the use of green materials, energy efficient production methods and waste reduction strategies. In marketing communications, accurately and transparently conveying green messages is important to gain consumer trust.

Examples of green marketing

Examples of green marketingincludes companies that have successfully integrated environmentally friendly practices, both reducing their environmental impact and increasing consumer demand. For example, products manufactured using sustainably sourced materials, energy efficient technologies and waste reduction programs fall into this category. In this regard, Mavi, as a well-known jeans brand, has taken important steps in the field of green marketing. Mavi plays a leading role in the development of environmentally friendly and sustainable products and has emphasized environmental sustainability in the production of jeans by using innovative repreve blended fabrics obtained from recycled PET bottles. This strategy has allowed Mavi to set an impressive example in the field of green marketing and demonstrates the importance the brand attaches to environmental awareness.