CEO William Cho kicked off the process by reiterating the company’s ambitious goal of transforming into a smart living solutions company, which he first announced last year. With a deep understanding of consumers and their living spaces around the world for nearly seven decades, the company is expanding its business beyond the home into a variety of domains, including mobile, commercial and virtual. LG strives to improve customer experience by focusing on five key elements, each called 3C2S: maintenance, communication, personalization, service and stability.

Artificial intelligence as “friendly intelligence”

LG has identified artificial intelligence as one of the most important success factors in its journey to innovate and improve the consumer experience. Rather than focusing on the development of the technology, LG aims to show how artificial intelligence can provide tangible benefits in the real world.

The company redefined the term “Artificial Intelligence” as “Dear Intelligence” with the belief that AI will transform customer service into a more attentive, empathetic and comprehensive process.

Real-time life intelligence

During the press conference, CEO Cho highlighted the unique features of LG’s AI, starting with its ability to process large amounts of data in terms of both scale and quality. Many of the 500-700 million LG products currently in use worldwide are smart devices equipped with intelligent AI-enabled sensors optimized to learn and analyze users’ “physical” and “emotional” life patterns.

While many companies rely on materials on the internet to train their AI, LG has the advantage of being able to use “real world” data collected from billions of connected devices, including LG’s smart products and a wide range of IoT devices. Such a data set provides valuable information about consumers’ interactions with the device, as well as their environment, behavioral patterns, and emotional states. This type of multidimensional data also gives a company a more complete picture of users’ lives, allowing them to deliver better, smarter solutions for their lifestyles.

Coordinated intelligence with LG AI Brain

CEO Cho went on to explain the complementary role of LG AI Brain, a powerful data processing engine powered by LG’s Large Language Model (LLM). Powered by the company’s vast repository of user data, AI Brain predicts customer needs based on user-product interactions and contextual learning, performs advanced mental processes, and produces optimal solutions by coordinating the actions of physical devices.

Ultimately, the above allows the company to more meaningfully and effectively deliver smart services and experiences for consumers’ various walks of life, demonstrating the care inherent in LG’s idea of ​​”friendly intelligence”.

Commitment to responsible intelligence

LG clearly recognizes the importance of using AI ethically and takes responsibility for the impact and consequences of its decisions and actions. The company aims to develop artificial intelligence systems that will benefit all users, promote safe behavior and ensure the security of all personal data collected.

LG Shield’s robust data protection system emphasizes loyalty as it is designed to protect personal data and information at every stage of the process, from collection and storage to use. Committed to embodying responsible intelligence, LG strives to exceed industry standards required for the adoption of artificial intelligence.

In his closing speech at LG’s world premiere, CEO Cho emphasized that LG’s approach to artificial intelligence is based on the belief that control should be entirely in the hands of consumers. He further added: “Life is Good is our powerful, uncompromising promise that drives us to create a better life for our customers, even in the age of artificial intelligence.”

CEO Cho was joined on stage at the event by Jung Ki-hyun, vice president and president of LG’s Platform Business Center, and Yoon Seok-hyun, president of LG Vehicle Components Solutions (VS), which provides innovative AI-based technologies and strategies. .

Vice President Jung introduced LG’s artificial intelligence-based smart home project, starting from the housing sector. Setting out with the vision of transforming into a smart life solutions company, the company applies its unique Love Intelligence technology on the ThinQ platform. Mr. Jung not only introduced new innovative services such as ChatThinQ, a productive AI-based chatbot that enables convenient communication with customers, and 3D Home View, a three-dimensional visualization of the home for integrated intuitive space management, but also announced plans for the launch of the new smart home hub.

In the field of mobility, the company shared its vision of cars as “living space on wheels” based on software-defined vehicle (SDV) solutions. In line with this vision, LG VS president Yoon Seok-hyun introduced LG AlphaWare, a suite of software solutions for SDV. LG AlphaWare includes universal software modules to improve existing vehicle operating systems and help create new platforms; operational solutions that assist software developers throughout the entire process from development to release; in-cabin entertainment solutions that allow you to watch high-definition content with high-quality sound; HMI solutions with AR/MR and AI technologies to deliver immersive in-car experiences.