Electric car giant BYD became the official sponsor of UEFA EURO 2024
January 12, 2024
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It is the world’s largest electric car manufacturer and started operations in Turkey a few months ago. BYD There was a remarkable development on this subject. Company, UEFA
It is the world’s largest electric car manufacturer and started operations in Turkey a few months ago. BYD There was a remarkable development on this subject. Company, UEFA EURO 2024 became its official partner and official e-mobility partner. For the first time, a development of this magnitude took place between UEFA and an electric car manufacturer.
BYD, which has been working on electric cars since 2003, entered the European market in 2022. The company, which came to Turkey last year, announced itself with its UEFA EURO 2024 sponsorship. for a larger audience will have introduced. Because football fans who go to watch the match, BYDs with new generation technologies They will have the opportunity to meet each other.
Both parties are satisfied with the agreement
If we look at the statements made about the cooperation agreement, both parties that they are satisfied We see. In this context; In the statement by Michael Shu, Managing Director of BYD Europe, the following statements were made:
We are proud to be the first e-mobility partner of this prestigious sporting event, allowing us to present our latest innovations in electric vehicles to a wide audience. This collaboration will underline BYD’s commitment to reducing CO2 emissions for a greener future and will enable the company to share the latest technological developments in electric vehicles with a wide audience. There is great synergy between both organizations. Like UEFA, we want to inspire through positive and inclusive experiences with a clear focus on goals. BYD is a brand committed to making e-mobility accessible to everyone. As a partner of UEFA EURO 2024, we look forward to presenting our cars with ground-breaking technologies to fans from all over the world.
UEFA Marketing Director Guy Laurent Epstein He said:
This partnership fits perfectly with the vision of a greener European Championship, combining the excitement of football with UEFA’s commitment to environmental responsibility. BYD (Build Your Dreams) means: build your dreams. Footballers and teams will work tirelessly to fulfill their dreams on the pitch and win the Henri Delaunay Cup in Berlin at the end of the championship on July 14.
How did Chinese brands get to this point?
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Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.