Founded 43 years ago in a small workshop in Izmir, RodiMood started producing jeans It grew in the sector in a short time and became one of Turkey’s leading clothing brands. The company, which achieved a turnover of TL 400 million in 2012, went bankrupt a year later.

The RodiMood brand, whose products you may have once worn, will no longer be seen anywhere. Agree, It has 130 stores and 1800 employees. How did this giant clothing company go bankrupt?

RodiMood managed to make itself a brand that spread all over Turkey with a small workshop it founded.

The foundations of RodiMood were developed by Bitlisli Fetin Kazancı and his brothers. It was laid in Izmir in 1980. The Kazancı brothers, who started producing jeans in a small workshop, opened their first store that same year.

under the name Rodi Jeans The brand entered the market and quickly won the appreciation of customers with its quality and affordable products. In 1996, the company moved its operations to Istanbul. “Ramazanogullari Plant Management” It adopted the name RodiMood, meaning “RodiMood”, and expanded its range.

RodiMood grew rapidly in the 2000s everywhere in Turkey shops opened. Moreover, not only did they continue to grow in Turkey, the company also expanded to several countries; It also opened stores in countries such as Ukraine, Iraq, Azerbaijan, Uzbekistan, Turkmenistan, Kazakhstan, Jordan and Germany.

However, this success story did not last long. One of the main reasons for the company’s bankruptcy was cash flow problems.

In 2013, the company Due to a debt of almost 70 million TL has applied for a postponement of bankruptcy. The Third Commercial Court of First Instance of Bakırköy rejected the company’s bankruptcy petition and declared bankruptcy. This is how RodiMood, which had 130 stores and 1800 employees, became history.

Corporate lawyer Afşin Ersoy said he was surprised by the bankruptcy decision and would appeal to the Supreme Court. But this request failed and the company officially announced its bankruptcy. still today under the name Rodi Jeans Although the sale took place, there is no information whether the company was transferred or not.

RodiMood’s bankruptcy was a turning point in the clothing industry.

Before and after the company’s bankruptcy Many clothing brands also went bankrupt or ended up in a difficult situation. Some of these are:

• Hey textiles: With 15 thousand employees in 2012,
• Wenice children: With 100 stores in 2013,
• Abdullah Cınar: With 4 companies in 2013,
• Zevenheuvel: It went bankrupt in 2015 with debts of almost 80 million lira.

Similar reasons were behind the bankruptcy of these brands. Clothing industry; in both domestic and foreign markets economic crises, competitive pressure, changes in consumer habits, It was influenced by factors such as technological developments and digitalization.

It is unclear whether we will see the RodiMood brand again in the future, but it has been around for a while. both with its advertisements and campaigns It is certain that he has made a name for himself. If there are other companies you’re wondering why they disappeared, don’t forget to mention them in the comments.

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