About this subject Ukrinform’s report is included in the International Data Corporation (IDC) report.

The last time Samsung lost its leadership was in 2010, when one-third of the market belonged to Nokia.

Overall, the global smartphone market is in dire straits but is rapidly moving towards recovery. According to IDC, global smartphone shipments will decrease by 3.2% in 2023, reaching 1.17 billion units.

“In the second half of 2023, we saw affordable Android players such as Transition and Xiaomi register significant growth, driven by rapid growth in emerging markets. But the biggest winner is definitely Apple,” said the research director of IDC Worldwide Tracker Nabila team. Popal.

According to him, Apple is not only the only player in the top three with positive annual growth, but will also rank first in the ratings for the first time in history.

“And this despite growing regulatory challenges and renewed competition from Huawei in China’s largest market. Apple’s continued success and resilience is largely due to rising demand for premium devices, which now account for more than 20% of the market, fueled by aggressive trade-ins.” stemming from offers and interest-free financing plans,” said Popal.

Ryan Reith, IDC Group Vice President of Worldwide Mobility and Consumer Device Trackers, added: “Huawei is coming back and quickly conquering the Chinese market; brands like OnePlus, Honor, Google and others are producing very competitive devices at the lower price end of the market.” Additionally, advanced Interest in the capabilities of artificial intelligence in devices and smartphones is gaining more and more popularity.

As Ukrinform reports, there are more and more Chinese state-owned companies and departments began banning its employees from using Apple and Samsung technologies in the workplace.