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HMD Global, the company that develops Nokia phones, is going through a big change. From February 1, all Nokia phones and tablets will be available on HMD’s website,
HMD Global, the company that develops Nokia phones, is going through a big change. From February 1, all Nokia phones and tablets will be available on HMD’s website, marking a change in Nokia’s business strategy and branding. This move dovetails with HMD having owned the Nokia brand for its phones since 2016, and given their contract expires in 2025, consolidation seems logical.
However, this information has not yet been officially confirmed and is based on reports from Nokia device owners who received the update via the MyApp newsletter. Meanwhile, HMD Global is reportedly moving away from the Nokia brand and focusing on transforming its own brand. This strategy involves removing the “Phone” section from the official Nokia website, which is now only accessible via a specific link.
Nokiamob reported that starting February 1, Nokia’s website will no longer have a “Phone” section and all related content will be provided by HMD Global. This change is part of HMD’s strategy to redefine its brand, as evidenced by the launch of hmd.com. The site is expected to feature a range of products, including original HMD devices, classic Nokia phones and products from new partners.
In addition to these website changes, HMD has also rebranded its social media presence. Twitter handles changed from @nokiamobile to @HMDglobal. This change raises questions about the future focus on Nokia phones and the involvement of the Nokia community.
HMD’s new website is expected to be the main platform for both classic Nokia phones and new HMD products. This indicates the possible end of branded Nokia smartphones and only feature phones will remain under the Nokia name. Nokia’s last smartphone was the Nokia G42, and it looks like HMD may limit future Nokia-branded smartphones to a few models per year, covering different market segments.
These changes, including the phasing out of Nokia smartphones, are expected to become clearer in the coming weeks. This marks a significant transition for the Nokia brand, which was once the dominant player in the mobile phone industry.
Source: Port Altele
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