Uber Started as a Mobile application Offers transportation by private car, then by taxi and scooter, until it expands its food delivery operations Uber EatsDespite this, Now he is making a big leap in selling tickets for the show and booking restaurants.

The multinational company has announced that it has chosen Madrid, Spain as the first European city UberExplore, Which so far was only available in beta in 13 cities USA And Mexico City.

This is Service Through which users can get information Leisure and leisure activities, book restaurants and buy tickets to concerts, shows and rehearsals.

Why was Madrid chosen for this new role?

Annabel Diaz, Uber’s CEO for Europe, Middle East and Africa, explains this Spain is one of the strategic countries of the company, And Spanish capital has become one of the company’s landmarks.

“This is one of the fastest growing cities in the world since the global pandemic. In addition, according to our research, arrivals at Madrid-Barajas Airport in June 2021 increased by 55% compared to the same month in 2019, making Madrid a preferred destination for tourists from France, the US and the United Kingdom. Said Diaz.

Diaz convinced him of this Uber wants to become a reference app for relaxation and fun And argued that the platform could add a lot of value in these areas because “Uber users are not just looking for transportation.”

“30% of searches on Uber look for places (museums, bars, restaurants, shops, etc.) rather than specific addresses. And we want to answer those questions. We want to expand our services and be the platform that users go to when they decide where to go, not when they decide where to go. We want to give visibility to each of the cities offering leisure and gastronomy. ” He added.

The Restaurant booking Already available under contract Open tableThe engine of a restaurant that has more than 60,000 restaurants, bars and good dining establishments around the world.

This is not the case in the show tickets section. Uber said it also joined the alliance square Offer location recommendations and that he is in talks with other players in the entertainment and restaurant sector to complete Five categories Which includes services including:

– Recommendations.

– Restaurant reservation.

– Exclusive discounts.

– Buy a ticket.

– Experience and activities.

Release Uber Explore ი Uber Travel (Not available in Europe), aims to become the main app for fun and travel More than 10,000 in the cities where they are today.

Eventually, Diaz was convinced that Uber’s intention is Expansion of Uber Explorer in other Spanish cities, Barcelona and others, But he explained that “for this we need to have an enterprise liquidity business to create additional services.

“At Uber, we are constantly evolving because we want to become the operating system of people’s daily lives. Our platform is constantly changing and every day brings users new options, either to facilitate daily mobility, or to share the best moments for them with friends and loved ones.

“It’s the idea of ​​Uber Explore, which offers you to enjoy new experiences, discover hidden treasures in Mexico City, and open up a world of possibilities,” said Diana de la Fuente, Uber’s director of operations in Mexico.

For the time being, Uber Explore will work as a pilot program exclusively in Mexico City. Along with Madrid, CDMX is one of only two cities to have this feature outside the United States. With products like this, Mexico is strengthening itself as a spearhead in our innovative endeavors.

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