The Republic of Fiji in Melanesia, part of Oceania, is an island country and a highly developed place in the tourism industry. And also A global brand in water export! This is not a relationship that can be simplified; FIJI’s imports to America amount to almost a quarter of all imports!

Well, what do we usually see in the hands of famous people or on Pinterest? used as “aesthetic material” Have you ever thought about why FIJI waters are so preferred?

This is what happened in X:

Our friend above was very lucky, but FIJI, curious about the taste of water He’s not alone. We hear or see the name of the brand somewhere every day. What is the reason why he is so famous?

First, let’s look at the history of FIJI water.

Founded in 1996 by Canadian businessman David Gilmour, FIJI water was not that popular at first. In 2004, a wealthy couple from California bought the company and labeled FIJI as a “good brand”. into a universal brand transformed.

In 2009, sale for $85 million reaches. This water came from Yakara on the north coast of Viti Levu, Fiji’s largest island.

“The best water in the world” The environmental impact of FIJI water, which is marketed with the slogan, is also not very encouraging. In 2007 it was revealed that the factory machines that extracted water from the underground were running on diesel.

It took almost 7 liters of water to produce one FIJI bottle. They later tried to implement practices aimed at “reducing the carbon footprint,” but failed to deliver on many of their promises. Currently, it is still among the most imported waters, especially in America.

Even though it has no additional qualifications, it is considered a ‘rich job’.

FIJI water is the most loved bottled water, especially in America. However, this is said to be compared to other FIJI watermarks There is no big difference in taste. They’re just really good at advertising. The shape of the bottles must also be different.

Even the tropical images on the bottle can make you want to drink water. Moreover, the fact that rich people prefer FIJI creates attraction and even flat water “rich water” It can be described as. We smell capitalism…

What if we said that America does some of its largest imports with FIJI?

Water is one of the most difficult and expensive products to export. It is generally not exported for drinking water anyway. Countries with good economies, countries with bad economies; grow food can export. But FIJI is not one of them.

Fiji’s water exports amount to $260 million! We can also say: In America, FIJI imports are responsible for almost all imports. a quarter It creates. About 92 percent of the water produced in Fiji goes to the United States, and 30 percent of the water in the United States comes from Fiji.

Tourism and exports in Fiji support each other.

Looking at the 2017 data, we can see that there is a $2 billion tourism industry in Fiji. This is the amount of goods they exported in 2021 of total income two fat a lot of. The next question comes to mind here: Did the FIJI water cause tourism in Fiji, or was it tourism in Fiji that caused the FIJI water?

In fact, there is no single answer to this question. Two factors activated each other and helped FIJI expand its economy. The FIJI water has grown and grown to its current point. So, are you still curious about the taste of this water?

If you say: “I’m curious, I’m going to try it anyway”, you can buy a bottle of water here for almost the price of a bottle of water… #affiliate

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