This was reported by Bloomberg, according to a report from Ukrinform.

Google said that soon online shoppers in the EU will see different search results that include more links to compare sites across the Internet, as well as an additional banner about consenting to the use of user data on certain services.

Google also announced the possibility of additional screens for selecting search engines and Chrome browsers.

The company said the EU Digital Services Act, which forced it to make changes, contained “difficult compromises” and that the company was “concerned that some of these rules will reduce the options available to people and businesses in Europe.”

New EU rules, which will come into force on March 7, impose tight controls on the largest digital companies and strengthen the European Commission’s existing powers as an antitrust authority.

Some platforms will be prohibited from favoring their own services over those of competitors. They will be prohibited from collecting personal data across services, will be prohibited from using data they collect from third-party vendors to compete with them, and will be forced to allow users to download apps from rival platforms.

Alphabet Inc.’s Google search engine, Apple Inc.’s Safari, Amazon.com Inc.’s marketplace, Bytedance Ltd.’s TikTok platform. And Meta Platforms Inc.’s Facebook social network. It is included in the list of 22 Big Tech services under the EU Digital Services Act.

As Ukrinform reported, the Digital Services Act (DSA), which came into force in the EU in August and regulates the activities of “very large Internet platforms”, in particular on the territory of the European Union, and obliges them to implement measures to combat disinformation and information manipulation, harmful or false information, To identify and remove unlawful content related to the dissemination of hate speech or other data that could have a negative impact on the observance of fundamental human rights and freedoms.