What do you pay attention to when you buy a home or try to estimate the value of your home? Probably condition of the house, age, number of rooms, heating, location Aren’t they such characteristics?

okay then Have a Starbucks nearby or the possibility of Starbucks opening? Don’t say it doesn’t matter; Research shows that having a Starbucks near your home is strongly related to the value of the home. This situation even has a name: Frappuccino effect!

So what is this Frappuccino effect?

Locations where Starbucks branches are opening change in house prices It’s called the Frappuccino effect.

The Frappuccino Effect was first discovered by Zillow.com, the American sahibinden.com.

Zillow.com Analysts say home prices in locations where Starbucks stores open in America will be higher than other home prices over time. a big change They realize this is the case and start investigating.

The percentage increase found by analysts was quite high. They had seen an increase of about 96%.

While the average increase in house prices in 2014 was 64%, the increase in house prices near Starbucks stores was approximately 96% was on course.

For comparison, they also looked at homes near another well-known chain in America.

When we look at the rate of increase in home prices near Dunkin’ Donuts, there is an increase, but it is just as large as that of homes near Starbucks. There is no large increase They came to the conclusion.

So could this be a coincidence? Researchers also focused on this problem.

Maybe incidentatlly people preferred to buy homes in areas where Starbucks locations were located.

To answer this question, Zillow researchers examined Starbucks locations in America and found that Starbucks locations mostly in coastal areas, urban areas, and midwestern states They saw that they were clustered.

Another possibility is; These coffee chains opened locations by anticipating locations that would increase in value.

Maybe Starbucks has a big influence on a region. when demand increases He was opening a branch there. To determine this, researchers looked at the data and compared home prices before Starbucks opened in a given neighborhood with home prices five years after it opened.

As a result of this comparison, the houses closest to Starbucks will be standing within five years. 21% houses that are a little further away show a price increase, 17% There appeared to be an increase.

In summary, the researchers found that changes in housing prices can be associated with the opening of a Starbucks in a neighborhood. a significant difference He found it.

In light of these results, they decided to continue the research with the support of Starbucks.

But To come to a healthy conclusion They had to eliminate some options. For this reason, they contacted the brand directly.

During their meeting with Starbucks officials, they discussed Starbucks’ choice of location. an entire team tasked with analyzing They learned that it was.

So much so that this team made analyzes in many regions, taking into account the human traffic in that region and many similar factors. In addition; assigned to make critical decisions regarding sites, such as location, site design, and the like regional teams It was also located.

This is how they discovered that the Frappuccino Effect was the result of a data-driven, carefully made decision.

In short, Starbucks officials with a scientifically substantiated insight They indicated that they had made a location selection. For this reason, they were able to hold positions of increasing value with the decisions they made based on science.

This is both a science and a art They shouted it!

Let’s take a look at some Starbucks locations in our country. Bebek Starbucks is considered one of the most beautiful establishments.

Another example comes from Izmir. Gül Sokak Starbucks Reserve.

We don’t know how much attention you pay to the Starbucks nearby when you buy a house, but when we look at the Starbucks branches in Turkey, these branches are generally in decent neighborhoods with lots of human traffic We see it becoming more and more intense.

For example, while we encounter Starbucks branches in busy shopping centers and in popular and decent neighborhoods such as Kadıköy and Bebek, we do not encounter Starbucks branches in unpopular and even dangerous neighborhoods such as Tarlabaşı.

Finally; Buying a house isn’t just about location, it’s also about location countless subjective choices The fact is that it is done. Although it would not be correct to determine the value of the house based solely on the nearby Starbucks branch, if the home location If you have similar requirements as Starbucks It might be useful to take a look at their analysis. What do you think?

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