Meta said that in order to comply with the European Union’s Digital Markets Act (DMA), the company will allow Instagram and Facebook users in Europe to separate their social networks and offer more options for their use.
This was reported by The Verge, according to a report from Ukrinform.
The changes will apply in the European Union, the European Economic Area and Switzerland. Over the next few weeks, users will be notified that they can choose whether they want to share their information between Meta services.
For example, users will be able to use Messenger as a separate service without a Facebook account, and if they have previously linked their Facebook and Instagram accounts, they will be able to remove the connection. Meta noted that account linking is used for features such as ad targeting, personalizing content recommendations and sharing posts.
Facebook Marketplace and Facebook Gaming users will also be able to benefit from these services without using the information in their main Facebook accounts. For example, if you use Marketplace without using information from Facebook, you will need to communicate with buyers and sellers via email and not through Facebook Messenger. Facebook Gaming users will be limited to single-player games if they disconnect their data from Facebook.
The Meta news follows a similar announcement from Google this month, which said it would allow users to stop data sharing between services like Search, YouTube, Google Maps and Chrome. In both cases, the changes are the result of the DMA Act, which will come into full force on March 6.
According to Ukrinform, Meta Platforms said that from now on, European users will have the opportunity to sign up for Threads without connecting to their Instagram accounts.