Motorola wants to become the third largest smartphone brand in the world within a few years. Apple and Samsung currently hold forty percent of the global market share.

Lenovo makes a striking prediction and states that Motorola will become the third largest smartphone brand within three years. This should allow the brand to compete with Apple and Samsung, which together have a global smartphone market share of 40 percent. One Lenovo executive even bet his salary on this prediction. It is not yet clear how the brand will fulfill this remarkable prediction.

Enter the premium segment

Lenovo acquired Motorola from Google in 2014 and says it has big plans for the smartphone brand. A Lenovo executive believes they can make Motorola one of the biggest brands, even risking his salary to do it.

Motorola has made a name for itself again in recent years. Now the brand wants to enter the premium segment with the upcoming foldable Motorola Razr.

Small market share

Both Motorola and Lenovo currently only hold four percent of the global market share. Apple and Samsung dominate no less than forty percent of the share. Whether Motorola is ready to dethrone these smartphone giants within a few years remains to be seen. Oppo and Xiaomi, both of which are between ten and fifteen percent, have yet to believe it.

Lenovo’s ambitions for its Motorola brand are far-reaching. They firmly believe that they will reach this milestone within three years. However, not a word is said about their action plan. It is questionable whether the Lenovo manager will see his salary again.