That is indisputable The wind of change is blowing at Sony and especially around the PlayStation and its complete and complex ecosystem. The first example of this can be found in a 180-degree turnaround compared to the competition with the Xbox Game Pass. And the point is, if the company ruled out a similar service about a year and a half ago, shortly after it started working on it and finally announced a new PlayStation Plus a few months ago, that’s exactly what, the Sony Xbox Game Pass.

Another change in approach is found in connection with the relationship of her exclusive titles with the world of PC. And the point is that while Microsoft understands exclusivity as an Xbox + PC, Sony has been much more reticent about this model for years. And beware, this is perfectly understandable, because Microsoft also lives from a PC ecosystem with which Sony has no relationship today. So jumping from PlayStation to PC has not been a common occurrence for a long time and will probably remain so for some titles, such as the Gran Turismo saga.

But we found out yesterday Returnal, one of Sony’s console exclusives, could soon be switched to PC via Steam, which suggests that the company would be somewhat more open to the duality of the PlayStation + PC, which seems like a great success to me, as it can expand the reach of its titles (and thus its profitability) to a multibillion-dollar ecosystem.

And today we can read at TweakDown that at a business strategy meeting for 2022, Sony announced that its goal for 2025 was that one of the five own titles, that is, those developed by his studios, is aimed at the smartphone market. A market which, as you know, has been growing steadily for years and whose short- and medium-term prospects remain particularly positive.

Obviously, it is too early to know what proposals Sony plans to bring to users’ smartphones, although it makes sense to think that at least some of them will cover exclusive PlayStation franchises. The key, however, is that the style of play on the console and smartphone is very different, so Sony studios will have to fine-tune the shot to be able to provide adequate designs outside of their experience. for that environment.

The picture of the policy change is even clearer when we compare, as Sony did in one of the slides in its presentation, the volume of games by platform. This is the chart:

As you can see, Sony says that in 2019, 95% of its games were focused on the PlayStation 4, with a marginal 5% for the PC. The prediction for this year 2022 already shows a difference, about 75% goes to its console, PlayStation 4 and PlayStation 5, which adds 20% for PC and 5% for mobile, and with the goal of 2025 titles going to PlayStation 5 assume around 55%, p 25% went to a PC and 20% to a smartphone.

With these plans, Sony shows they learned a very valuable lesson about the importance of diversification. If it stays that way in the end, I think the bad signs of some analysts will remain in the lurch, and that seems like exceptionally positive news to me.