As you surely rememberMicrosoft is one of the companies included in the list Gatekeepers of the European Union’s Digital Markets Act, a Community regulation that aims to regulate the way large tech giants who offer their products and services in the common European space can act. Let’s recall the key terms of this regulation:

• Approval: 19 October 2022.
• Entry into force: November 16, 2022.
• Date of application: February 17, 2024.

Now it exists another key date, September 6 last year, when European regulators published a list of companies that will be directly affected by this new rule, although it should be remembered that it does not apply to companies as such, but individually to products and services that exceed the thresholds set by the regulators for each category, as we already told you then. The six companies affected by this rule are therefore:

• Alphabet (parent of Google)
• Amazon
• Manzana
• Bytedance
• Soccer goal
• Microsoft

In the case of Microsoft, which concerns us, there are three categories in which we can find its name, of course in operating systems through Windows, also in social networks through LinkedIn, and the trio is completed by the online advertising service of the Redmond. However, as we also told you in September, at the request of Microsoft The EU has launched three investigations to determine whether Bing, Edge and the company’s advertising platform should also be subject to regulation determines the DMA.

So Microsoft waited (and still waits) with considerable trepidation to see which way the regulators will rule, but while nothing is certain yet, it looks like they’ll find some good news at the end of the road. And as we can read in Bloomberg, European Union sources say that Bing, Edge and Microsoft’s advertising services will be exempted from these regulationsby not reaching the minimums set in the respective categories.

Conclusions and a final decision will have to be made in February at the latest, so we will still have to wait to know the final outcome of the negotiations, so the information published by Bloomberg is not yet final. However, it seems quite likely that the investigation will eventually settle with this result, because, to her dismay for other reasons, it is true that the market share of the services under investigation is apparently quite low, so it is quite logical to rule out strict regulations they will have to adapt the majority services.