While innovation is good and something we need, some products have such iconic designs that they have fallen into disrepair since the early years of their appearance until today. without any change They continue to exist.

Well, as they say: “If it ain’t broke, don’t fix it!”. In other words, changing a product that does not need to be changed under the name of innovation does not always yield positive results. For years From squares to coffee houses The same goes for BIC ballpoint pens, which are proudly present everywhere.

The story of the BIC ballpoint pen begins in 1938, when László Biró unknowingly created the “perfect” ballpoint pen.

After a while he saw the light in Biró’s design. Marcel Bich, After purchasing the patent for the product, that pen, which under the BIC brand will be our companion on our desks for years to come, still sits on that unshakable throne.

Marcel Bich has not changed the design of the pens he first launched in December 1950 for 73 years!

These pens, marketed as BIC Cristal, have not been used for years. without the need for change It manages to meet the needs of people from all walks of life.

BIC pen, which has the same design since 1950, Thanks to the timeless and iconic design In fact, it shows that keeping the existing design without changing it can yield much better results than making changes regularly.

The main reason why BIC has been so popular for years is that it appeals to a large audience.

It is not only a functional product, but also has high brand awareness wide Used in many areas, BIC ballpoint pen is a product that has somehow managed to build a bond with consumers by being present in every aspect of their lives.

In fact, the BIC ballpoint pen shows that simplicity can also win in design.

The innovative and extraordinary design of the product undoubtedly attracts the attention of consumers It brings brands big profits.

But brands like BIC prove to us that simplicity is also very important. Although we only need to write something on the ticket or make a simple note, What are we supposed to do with a pen that looks like it was produced with space technology, right?

So did BIC make any changes or never produce any other products?

Naturally, BIC has added several products to its portfolio and made some minor changes to its iconic product. But these changes are fundamental to the product. They were minor improvements that didn’t disrupt the features or design.

For example, if the plastic cap of the pen is accidentally damaged To prevent swallowing and choking Over time, a small hole has been made in the cover.

In summary; Although BIC includes other products in its portfolio, He never killed the goose that laid the golden eggs! It’s not without reason that they say, “If it ain’t broke, don’t fix it.” BIC continues to produce the same product consistently for years; It shows that sometimes it is the best choice not to make unnecessary changes to products in the name of innovation.

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