Did you know that cola, which we drink ice cold in hot weather with a lot of acid that burns our throat, is such an important drink that it is considered sacred in Mexico? in San Cristóbal de las Casas Locals consume an average of 800 liters of soft drinks per person per day, more than five times the national average.

This situation is too It causes obesity and diabetes throughout Mexico. While people almost consume cola instead of drinking water, many health problems are said to come and go.

In Mexico, a huge amount of cola consumption is common. People even started producing their own cola.

According to the descriptions The biggest cause of rising diabetes and obesity in Mexico is cola, which contains large amounts of sugar. But people continue to consume without paying much attention to it. Even if the government takes some measures in this regard, the increasing number of deaths due to the consumption of cola and sugary foods will not change, especially in some states of the country.

A ban on the sale of sugary drinks and desserts, especially to children Chiapas Policy, It had major consequences in the international media. But this precaution does not apply everywhere. The attempt to ban carbonated drinks in particular is facing lobbying influence. Widely found throughout the country Coca-ColaIt affects many businesses, including supermarkets and gas stations.

The average Mexican consumes more than 700 glasses of cola per year.

Vicente Vos

Even in America, which we know from obesity and fast food, this number is twice as low. “So how can this happen?” If you ask, please let us clarify immediately. Coca-Cola wasn’t always a big part of Mexico. His popularity gradually increased when Vicente Fox became president of Coca-Cola Mexico and eventually the president of the entire country. So this corresponds to the early 1970s.

Until that date, of course, cola continued to exist in the country, but it was not so widespread. Around this time, an alcohol advertising campaign took Mexico by storm. At the same time Coca-Cola Olympic Games and World Cup in Mexico City was sponsored.

From then on, Coke became so popular that it was President Luis EcheverriaHe even tried to nationalize it by copying its recipe.

This was of course not a very successful attempt.

Although the attempt failed, this Mexico with Coca Cola It was a testament to how intertwined politics is. Since then, Coke has become a big part of not only politics, but also Mexican life. Before Vicente Fox became president of Mexico, he was a sales representative for Coca-Cola and distributed Coca-Cola products to local companies.

As Coca-Cola’s marketing activities spread throughout Mexico, Market share after 10 years Coca-Cola grew in favor, which led to Fox’s career taking off.

Mexico’s per capita soft drink consumption ranks fourth in the world. However, this consumption decreased with the sugar tax introduced in 2014. The ban on the sale of carbonated drinks to children announced in 2020 was supposed to be introduced within a year, but could not be achieved. Soft drinks have even been described as ‘bottle poison’.

Coke is cheaper and more accessible than drinking water in many parts of Mexico.

The situation has reached such a level that people only drink cola, even if they are malnourished. In some places in the state of Chiapas, during religious ceremonies “Coca-Cola Church” called St. Places such as St. John’s Church emerged.

Religious leaders even replaced traditional drinks with cola and began using this drink for decoration and healing purposes. However, the downside to the rapid increase in cola’s popularity was obesity. Diabetes rate in Mexico The number doubled between 2000 and 2007.

This disease kills more than 70,000 people every year. It poses a major threat to Mexico’s healthcare system. Fortunately, the 2013 10 percent tax on sugar-fortified drinks is showing positive results. Additionally, the “sugar” warning on packaged packages, which has become popular on social media in recent years, appears to support these positive results.

But if we don’t say ‘stop’ to this problem, It is precisely for this reason that Mexico’s population will decline rapidly. It should not be overlooked and the strictest measures should be taken for this.

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