Since the beginning of the year, some analysts have suggested that Apple will have to reduce iPhone production due to the general decline in demand in the smartphone market. This week, it was reported that the company expects to keep its production schedule this year at last year’s level and has ordered contractors to produce about 220 million smartphones. However, some experts believe that the iPhone 14 series will be smaller than its predecessors.

According to JPMorgan, Apple will launch 87 million iPhone 14 smartphones this year, up from 90 million iPhone 13 smartphones last year. This is facilitated by both macroeconomic uncertainty and rising costs that will inevitably lead to higher product prices. Consumer activity this year will be lower than last year.

According to JPMorgan, mass production of the most affordable iPhone 14 and iPhone 14 Pro will begin in early August, joining the larger iPhone 14 Pro later that month, and Apple’s flagship iPhone 14 Max contractors will begin production at the earliest September.

Meanwhile, the company can keep its overall smartphone sales this year at last year’s level, even if demand for the next-gen is lower. Everything will depend on the prices of smartphones of the iPhone 13 generation – if it is enough, some buyers prefer to refrain from buying new models in favor of older ones. Source