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The proposed adjustments that Apple wants to make to its App Store are receiving little support. EU Commissioner Thierry Breton warns Apple that non-compliance with the Digital Markets
The proposed adjustments that Apple wants to make to its App Store are receiving little support. EU Commissioner Thierry Breton warns Apple that non-compliance with the Digital Markets Act will not be without consequences.
The Apple App Store has been in the news a lot lately. By March 7, Apple will be forced to adjust its policies in the EU to bring the App Store into compliance with the Digital Markets Act guidelines. From iOS 17.4, for example, it will be possible to “sideload” applications outside of the official app store, and any payments can also be processed using the NFC chip in your iPhone. Things that Apple has always consistently prevented.
But Apple isn’t just giving in: external downloads continue to follow the iPhone manufacturer’s rules. Apple announced last week that, among other things, it was a Core Technology Fee 0.5 euros per download once an app reaches one million installations. A measure that will mainly affect popular applications and will therefore not be well received.
Sarah Bond, head of the Xbox division at Microsoft, quoted about X sharply criticizes Apple and calls the adjustments “a step in the wrong direction.” Spotify founder Daniel Ek also doesn’t shy away from criticism: “Apple has behaved badly for years, but this is a new low, even for them.” The Swedish streaming giant has been in a dispute with Apple over App Store taxes for years.
An EU reaction was inevitable. EU Commissioner Thierry Breton, in turn, sends a clear warning to Apple via Reuters: “From March 7th, we will evaluate the companies’ proposals and collect feedback from third parties.” If the proposed solutions are not good enough, we will not hesitate to to take strong action.”
Apple was designated by the Commission as a “gatekeeper” under the Digital Markets Act. They manage platforms that are responsible for annual sales of at least 7.5 billion euros and support 45 million users every month. Failure to comply with the rules could result in fines of up to ten percent of annual turnover. Apple, for example, is trying to abolish its messaging service iMessage.
Source: IT Daily
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