e-bebek announced its sales strategy that increased sales by 10 percent

One of the largest retailers of baby and mother products in Turkey e-babyexplained the method he used to increase sales figures. It attaches importance to digitalization and increases its revenues thanks to the techniques it uses. 10 percent The company has achieved an extremely important success by increasing the amount by approx.

Internet use has become a standard for everyone these days. Aware of this, e-bebek took advantage of the latest technology and multiple data combined. The company then optimized advertising based on this data and was able to increase its sales and therefore its revenues. If you are interested in e-commerce or actively use Internet advertising for your business, you can also use the e-bebek method. You can apply it yourself.

What exactly did e-baby do?

e-baby marketing strategy

The name that made statements about e-bebek’s marketing strategy is Sabri Volkan Otabaş happened. Let’s take a closer look at Otabaş’s statements together.

As we continue our work to improve the performance of the website and mobile applications, which are e-bebek’s very important source of revenue, we wondered how many of the website users we got as a result of paid advertising were converting to our real shops used. We thought that if we could get this data, we could ensure that these users would become repeat website users if they allowed us to use their data and save them the hassle of going to our stores. In this way we would increase our activity in online environments and reduce the operational burden in our physical stores. That is why we first investigated how this could be measured.

With the integration we made with the in-store checkouts (Measurement Protocol Integration) using Google Analytics 360 (premium) and user ID, when users make purchases, the encrypted IDs we get from their phone numbers or email addresses obtained, transferred to Google Analytics together with the purchased product information we sent. If the user who came to the website used the login function and logged in with the same email address or phone number, we sent this information to Google Analytics in the same format. In this way we created a complete flow through user IDs.

We then optimized our ad performance using this data. We have achieved a 10% increase in turnover from our total advertising budget + sales figures.

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Source: Web Tekno

Alice

Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.