Through the acquisition of Graphic Group, once a company that exclusively produced software, Jobs spawned Pixarnow opens the doors of a magical world for us with animation.

Today pixar; It not only colors our screens, it touches the hearts of everyone from seven to seventy years old. When you look at how Steve Jobs created this magical world, you will understand that it is not just about Apple.

When Steve Jobs is mentioned, the first thing that comes to mind is Apple.

Becoming an integral part of our lives iPhones, MacBooks Although the first thing we think of is Steve Jobs, we should know that he has done much more than that. Because many people today don’t know how Pixar was born.

In fact Steve Jobs, He took over Pixar, the media company known for its animated films, and reinvented it, revealing his journeyman work in the field.

Pixar, originally known as Graphics Group and Sub-brand of Walt Disney Studios It was founded as a company that has built a great reputation today.

Pixar was founded in 1979 as part of Lucasfilm and began working with Industrial Light & Magic in 1982.

In 1986, Steve Jobs To director George Lucas, who heads the Graphic Group and created Star Wars. He bought the company by paying $5 million and investing $5 million in capital into the company.

This acquisition initiated a change that went far beyond just a company that produced animation software at the time. Name of the company Pixar Animation Studios and determined his new vision on developing animated films. What made this story so exciting?

pixar, was originally founded out of Steve’s desire to build powerful computers. However, when things didn’t go as expected, he decided to create short animations to advertise products that received less attention than expected. Luxo Jr. emerged as a product of these efforts. The short animation called became the Pixar logo.

Although the company produced award-winning short animations, it struggled to turn a profit.

Laurens Levy

In addition to the production of hardware and software, Pixar also produced animated short films and commercials. Steve Jobs will cover the company’s losses every month out of his own pocket He had to pay.

He was able to hold this position from 1985 to 1994, paying a total of $50 million. to the company in 1994 To revive it, Lawrence Levy was hired as Chief Financial Officer.

When Levy watched a demo of an unreleased movie for a few minutes Even though he had initial hesitations He decided to join the company. So what impressed him?

Andrew What surprised Lawrence was the impressive visuality of the toy that came to life when the said child left the room. While the film was still in production, the demo was beautiful, despite poor shadows and lighting.

But it wasn’t just the demo that impressed Lawrence, it was also the way the people in the office did their work. There were huge mirrors in the office and among the employees To produce more realistic animations They used mirrors.

Jobs, back thenI didn’t start Pixar as a company that tells fairy talesEven though he used expressions like ‘, he could not prevent the transformation of the company.

Laurens LevyHe believed that all projects other than feature animation should be canceled for Pixar to make a profit, and he managed to convince Steve to do so.

Animations had now become Pixar’s main business, rather than advertising its own products. Company, from a software company It literally became an animation company.

If you thought everything was fine, you were wrong. There were two main problems for Levy: Why Pixar Employees Hated Steve Jobs and how did the horrible Disney contract that was made all those years ago get allowed, and what decision did Steve Jobs make about it?

Although Jobs covered Pixar’s losses from his personal funds, there was fear of him among the company’s employees. staff, They thought that Jobs would one day get bored and close the company. because this job was not what he wanted. Although several such issues created a wall between Pixar and Steve Jobs, it was overcome over time.

Let’s talk about his relationship with Disney…

Pixar was Disney’s biggest competitor. Disney, the largest animation company in the industry, agreed to give Pixar only 10% of each film’s box office.

He also stipulated that only Disney’s name could appear on the posters of the films. Disney actually 3D animation technology from Pixar found its potential threatening to its own markets. For this reason, he did not want to promote Pixar for free and preferred to market his own name.

Steve Jobs collaborated with Disney for the Toy Story project. After you have managed to change the agreement It earned Pixar a significant portion of the film’s box office revenue.

However, with this success came another problem for Levy: The box office success of Toy Story. Pixar had to make a huge box office hit to survive, as Disney’s experience in this field was much broader.

In 2006, the company achieved great success and its shares reached a high value.

But only by making animated films It was risky to continue this success. This left two options: either expand the company by opening it up to different sectors, or sell it to Disney.

Jobs thought he wouldn’t have enough time to grow the company due to his battle with cancer and his intense time at Apple. He decided to sell Pixar to Disney.

When selling Pixar, Steve Jobs had only one condition: At Pixar they don’t even touch the smallest detail.

By agreeing to this demand, Disney’s CEO Bob Iger not only disrupted Pixar’s business, but also culture and way of doing business He wanted to transfer it to Disney Animation Studios.

This way, Pixar executives both Pixar and Disney Animation They taught Disney a new form of animation.

The result of this collaboration frozenbecame Disney’s blockbuster masterpiece.

This animated adventure begins in the colorful world of Pixar. With Steve Jobs’ magical touch, it grew into one of the largest animated film studios in the world.

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