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The psychological tactics behind the conscious desire for checkout lines in the markets

  • February 4, 2024
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Think of IKEA checkout lines and counter lines at the airport. In one: people When choosing which locker you want to wait in Otherwise, the person whose turn

The psychological tactics behind the conscious desire for checkout lines in the markets

Think of IKEA checkout lines and counter lines at the airport. In one: people When choosing which locker you want to wait in Otherwise, the person whose turn it is goes to the counter. This difference changes a lot about our perspective.

Let’s see how the tail types differ. How our psychology and perspective differ in parallel And based on this: why are the checkout lines extended?

Waiting in line causes stress and anxiety.

There are generally two types of queuing models in supermarkets. The first is the most common today. “multiple queues” fashion model. The queues at every supermarket with multiple checkouts say exactly what we are talking about.

In this model, there is more than one cashier and customers stand in different queues. always too We feel like we have chosen the long awaited queue And that’s where fear comes into play.

check out line

Waiting without knowing exactly how long you have to wait the uncertainty it creates, It makes us feel stressed and anxious. “I wonder if I should have gone to vault number 3?”, “I definitely chose the line where I would wait the longest.”, “People in the other line bought fewer things, I could have waited less if I had stood in that line.” Our heads are filled with these kinds of thoughts.

Isn’t it very strange? We hate it and worry so much about the wait that we even after waiting a few minutes We think about a thousand different things. We experience decision anxiety. There’s even a scientific concept called “election anxiety.”

We might feel less stressed if there is only one queue.

until

We are especially familiar with airports, “squiggly line” You can understand the so-called snaking queues from the image above. We end up in one line and the next person goes to the vacant trading counter or cash register.

This way, wait times are no longer a competition and our thoughts about which queue we should enter are eliminated. The queues are getting longer at DisneyWorld The same sequencing method is used. However, it is not possible to use this queuing model because there is usually not enough space in markets such as BİM, ŞOK and Migros.

The winding queues are also not entirely innocent. It reduces anxiety for waiters, but increases it for cashiers.

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Cashiers may feel pressured by their responsibilities to customers and by the wait times in winding queues. as much as possible They try to work quickly. Of course, there are people who don’t like this and don’t even care about the people waiting and trying to talk to their friends at the next counter.

What we are saying is that both types of tails have some pros and cons. Now a little with scientific data Let’s talk and analyze the queues.

In an experiment with two types of tails, surprising results were obtained.

Discovery Channel “Mythbusters” program, an experiment was conducted with two different types of tails. The average wait time for multiple queues is 5 minutes 39 seconds, compared to 5 minutes 39 seconds for roundabout queues. to 6 minutes 56 seconds it rose! But this isn’t the really interesting part.

Those who waited in one line compared to multiple lines said they had a better waiting experience. Customers rated the multi-line queue as 3.48 out of 5, while the single-line queue was rated as 3.48 out of 5. 3.80 points He had given it.

As a result, although there are longer wait times, it can be difficult to avoid complicated and single lines. is the best in terms of customer satisfaction and perspective popped up. Nowadays, companies that have the option try to opt for this queuing method.

Sources: Discovery Channel, David Maister, Cheddar

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