A few hours ago, while talking about Apple’s hypothetical plans for the expected foldable iPhone, I remembered this in Cupertino they usually don’t reveal what they’re working on until it’s time to present it. Of course, this does not mean that they will manage to keep a secret, because in fact we are talking about what is probably the technology company that experiences the largest volume of leaks, and also the one that sees the largest number of rumors and more or less accurate analyzes of their future plans.

Now let it not be the usual politics of the house doesn’t mean it never happened. On occasion and for various reasons, we’ve seen Apple advance what it was working on before the product, service, or anything was more or less ready for action. And no, I don’t mean the registration of patents, trademarks and others, because what is registered may not always be part of the future device. No, I mean what the company states through the mouth of its managers in any type of document and/or official event.

Such is the case, and this is common for all listed companies, presentation of results to shareholders. Although its main purpose is, as the name suggests, to present accounts for the last few months, these presentations are also usually used to keep investors interested, and future plans play a key role in this. And it is at this point, of course, that from time to time we will find an interesting development that will also become an official confirmation.

So as we can read in Gizmodo, In a recent presentation of the results, Tim Cook confirmed that Apple will focus on artificial intelligence in 2024. He first stated that there is a “a great opportunity for Apple with generative AI and artificial intelligence“, but the key came with the following two commands:

«Going forward, we will continue to invest in these and other technologies that will shape the future […] «This includes artificial intelligence, which we continue to devote a huge amount of time and effort to, and we’re excited to share details of our ongoing work in this space later this year.«.

Obviously he didn’t take the plans any further, but since we’ve been telling you for a while now, We can expect the biggest advances in this regard to come in iOS 18, both in the expected improvement of Siri and in the arrival of other functions distributed by applications and elements of the operating system. In this way, Apple will at the same time respond to the market trend to put a lot of emphasis on artificial intelligence and also provide a higher value to the new iPhone generation, which, according to several sources, aims not to represent a significant leap compared to the current one.