In the ever-evolving context of e-commerce, Amazon today announced the launch of “Chiedi ad un amico,” an innovative feature that aims to revolutionize the way customers shop online. Integrating the Amazon app, this feature allows users to receive real-time recommendations from friends and family, making the purchasing experience more social and interactive.

The decision to buy online is quite simple and clear-cut. According to recent business research, the consumer places great value on trustworthy individuals. Il nuovo strumento “Chiedi ad un amico” aims to exploit this aspect by providing a simple and direct platform to ask for and share opinions on desired products.

The launch of the ‘Ask a friend’ feature follows the observation in 2023 that the ‘Share’ function in the Amazon app is being heavily used with customers sharing billions of products across various channels. The ease of sharing and the possibility of receiving immediate feedback represents a natural evolution of this behavior.

Amazon “Chiedi ad un amico”, are you here for fun?

To use “Chiedi ad un amico”, gli utenti devono semplicemente select a product, click “Share” and activate the “Ask your friends to vote” function. Once recipients are selected via the messaging app of choice, their friends will be sent a message with a direct link to access the Amazon app. Here they can express their own ideas and add comments using three different emojis.

This new option is particularly illuminating Useful for completed events, anniversaries or festivals, made sure that the gift was difficult to receive. “Chiedi ad un amico”, which makes it easier to collect suggestions, allows users to make an informed and satisfactory purchase with the contribution of those who know the person receiving the gift better.

Public response to the preliminary test was overwhelmingly positive; Categories such as clothing, shoes, electronics and furniture were especially appreciated. Thanks to its intuitiveness and immediacy, “Being with my friend” transforms the online experience of experience into a collective and shared activity.

The functionality is not exclusive to Italy; also available in Australia, Stati Unitedi, Belgio, Francia, Germania, India, Messico, Paesi Bassi, Polonia, Spagna, Arabia Saudia, Singapore, Svezia, Turchia, Emirati Arabi Uniti e Regno. With “Chiedi ad un amico,” the combined Amazon confirms its commitment to innovation and constantly improving the experiences of its customers worldwide.

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