Samsung, one of the largest brands in the world, one of the largest markets The fact that it failed in China is, let’s face it, a pretty interesting topic. Why couldn’t the brand, which is one of the pioneers in technology and innovation, find a place in this huge market?

From cultural factors to local competitive dynamics to consumer behavior Many different elements shape this situation. Let’s take a closer look at why the South Korean giant is struggling to gain a foothold in China.

Samsung, which once had a significant share of the Chinese market, began to struggle with the rise of local manufacturers and changing consumer preferences.

Chinese manufacturers, While offering high-quality technology at affordable prices Samsung’s products remained relatively expensive. Furthermore, local brands’ faster adaptation to rapidly changing consumer preferences and aggressive marketing strategies weakened Samsung’s position in the market.

Although Samsung is a pioneer in technological innovation, Chinese manufacturers rapid innovation capacity and was left behind by product diversity. Local manufacturers provide customized solutions that respond quickly to consumer requests keeping track of the pulse of the market They succeeded.

Samsung for example foldable phone Although it was a big deal for us that it had just been introduced to the market, the Chinese had already started using it…

South Korean giant Samsung against flexible and fast local competitors difficulty competing and its exclusion caused it to weaken in the marketplace. So as you can see, China wanted to officially kick Samsung out of its market.

A series of disasters, such as the exploding Galaxy Note 7 debacle and the Chinese embargo following the THAAD crisis, have made it difficult for Samsung to operate in China.

The company warned consumers after the recall of Note 7 smartphones in 2016. tried to regain his trust However, in March 2017, there was an ongoing conflict among Chinese consumers due to Seoul’s deployment of the US THAAD missile system. Your anti-Korean feelings He couldn’t handle it.

This is what market researcher Strategy Analytics from Samsung says More than 400 million smartphones have been sold In China it once had the largest market share, around 19%. However, this number has increased, with only 700,000 devices sold in the third quarter of 2018. This fell to 0.7%.

Analyst analyzes why Chinese consumers are showing less interest in Samsung smartphones as a premium brand He said he lost his value to Huawei.

IT columnist Ham Young-min “The Chinese no longer think Samsung is offering consumers a premium experience. Instead, they want to experience the latest Android smartphone technology.” Huawei smartphones They buy it.” He used his words.

Can we say that Huawei is rising among the Chinese because it is a national brand? Yes, it is, but it is a bit surprising who is number 1.

Samsung in the Chinese market in deciding to reduce his presence He also took into account the reasons behind this decision and future strategies. With this decision, the brand has reevaluated its global strategy such as India and Vietnam shifted to emerging markets.

Below you will find our other content that may interest you: