Since the rumor became confirmed information, it has become clear that Xiaomi’s first car is the company’s most ambitious project. But Xiaomi SU7 looks like even more and It motivated the most important change in the company’s 14-year existence.

The future belongs to electric vehicles. AND Lei Jun believes in SU7 and its successors so much that he will devote all his strength to this projectIt adopts one of the decisions that instantly resonated with the stock markets: moving away from the mobile division and focusing solely on the Xiaomi car.

Lei Jun, Xiaomi’s image

Associating a person with a brand is one of the most successful marketing tactics when done right. Colonel Sanders is the face of KFC; Steve Jobs will always be Apple; Miyamoto and Satoru Iwata will always be Nintendo; And Lei Jun will always remain Xiaomi. We have been seeing this for 14 years in the launches of Xiaomi mobile phones and other devices in the company and its brand portfolio. And of courseIt has been the image of the company in every official presentation of Xiaomi SU7.

We knew that Xiaomi’s first EV (electric vehicle) was its most important and ambitious project, but we did not know that it would mark the future of the multinational company so much. And as proof of this, June announced yesterday HE He left his position as General Manager of the Xiaomi brand to focus solely on SU7.

Xiaomi SU7 is currently undergoing road tests across the country as it prepares for its domestic launch. To dedicate myself fully to our EV business, @WilliamLuXiaomi He will take on the additional role of General Manager of the Xiaomi brand. This includes taking the stage for the future…

— Lei Jun (@leijun) February 4, 2024

Promising and lucrative electric car market

Xiaomi SU7 is not just another device in the vast Xiaomi ecosystem of 200+ products, but it looks like it will be a before and after for the company as Xiaomi’s plans come true. To become such an important brand in the smart EV industry As in mobile phones, it is third worldwide and second in Europe.

To give you an idea, the electric vehicle industry is currently the ‘hot potato’ of the automotive world. Amid market transformation, the European Union approved last year Law banning the sale of cars using fossil fuels from 2035. Hybrids, gas-powered cars, and EVs are the future. Elon Musk’s Tesla is seeing competition from Chinese manufacturers coming. AND It positions itself well in the electric vehicle market, as Xiaomi is trying to do It is the key to the future of the automotive industry in the medium and long term.

William Lu is the new face of Xiaomi phones and will replace Lei Jun

“The first thing Jun promised was that we would stay.”“Don’t worry, mobile phones will continue to be our core business and I am determined to continue to be a part of it.”. However, this position transfer implies a successor, and the chosen and new face in Xiaomi mobile presentations will be the company’s senior executive William Lu.

Xiaomi’s new General Manager William Lu

William Lu, whose name is Lu WeibingHe is an executive with a lot of experience in the company and has played key roles at Xiaomi such as:

• Group Senior Vice President
• President of the enterprise in China
• Head of the international field
• General manager of the Redmi sub-brand.

He was responsible for Redmi’s product planning, production strategy, sales and marketing. His experience and very successful management at Redmi, the Xiaomi brand that sells the most mobile phones annually, undoubtedly played a key role in achieving this position. And from today, This will be the new face we will see at Xiaomi smartphone events.

via | X/Twitter Lei Jun

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