Last week it became known that Samsung this is another manufacturer. smartphones “slow down” the production of their devices. The South Korean company cut its forecast from 310 million units produced to 280 million. While 30 million units doesn’t seem like a big cut, the company’s valuation shows that Samsung (and other manufacturers) are concerned about the economic outlook.

Samsung cuts all segments, thinking about the worst

Recently, the case throttling from Galaxy S22 affected the image of the product. But this was not taken into account when reducing production. smartphones. OUR Samsung reduce production by several lines Cell Phones: from the cheapest models to the top models Galaxy S and Galaxy Z. No matter how much people tend to buy cheaper goods and brands during economic crises, in smartphones there is also an option not to buy a new one cell (food is even more important, right?)

One of the reasons, or rather, the main reason for this reduction in production is war in ukraineafter the Russian invasion. OUR Samsung reduced sales of its products in Russia and will no longer receive good cash – and lost a market of 144 million inhabitants. OUR Putin’s war it also set off a chain of repercussions in the global economy, such as a drop in grain exports, which led to higher food prices and higher oil and gas prices. And by now Warthe situation will not improve in the short term.

Several countries are also facing inflation (not necessarily due to war as the only reason), including the United States, one of the main markets. Samsung. In Brazil South Korean manufacturer has a good market for mid-range and entry-level smartphones. But with double-digit inflation, Brazilians will keep their Galaxy A and Galaxy M for a while longer, as long as the prices of food and various products remain high.

Apple made the same decision on May 26th.

On the other side of the world, in California, Apple also reduced the production of its devices, now the expected production volume is 220 million. Even with good results iPhone 13 and preparation for launch iPhone 14 by September, Cupertino giant also sees no positive future for its sales. And outside Putin’s warCovid-19 lockdowns are still in effect around the world and the shortage of chips seems to be endless. The trend is for more electronics manufacturers (and others) to cut production this year and possibly for much of 2023.

Samsung to Launch Neo QLED QN90B Gaming TV in Brazil
The manufacturer did not disclose the date and price; register for presale and get 5% discount

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Via: The Verge, Sam Mobile Source: Maeil Business News