Pepsi and Coca-Cola are similar carbonated drinks. However, if you ask us, they have big differences from each other and we love each other more by taking these differences into account. Why we love one of the brands We think it’s taste But there is much more than taste.

We always consume the products we eat and drink. Even though we categorize it according to taste Brands can capture the characteristics that appeal to us without us realizing it. “What does this have to do with Pepsi and Coca-Cola not being competitors?” If you say so, we’ll let you take you down.

Coca-Cola and Pepsi logos give us some clues.

When we look at the logos of the Pepsi and Coca-Cola brands, which date back to 1905, we come across something remarkable. Coca-Cola logo then nothing has changed at all Pepsi’s is completely different from today’s! It looks like it’s from a different brand.

Now let’s take a look at the logo changes and see the evolution processes of two giant brands through the GIF below:

What do you think could be the reason why Pepsi changes its logo so often? Are graphic designers bored or indecisive? fresh look Are they trying to create?

The answer to the question is The difference between brands is independent of taste will show us. Don’t forget this part; you will understand it much better at the end of the content.

Just because most people say they like Coca-Cola doesn’t mean they can discern the taste like a gourmet.

“I recognize Coca-Cola in one sip.” If you are one of those who say don’t trust yourself too much. Made in 1980 “Pepsi Challenge (Pepsi Duel)”, It involved blindfolded people who were given Pepsi and Coca-Cola and asked which was better.

As a result, most people preferred Pepsi! In addition, 10 people from the street stopped and “What do you think, Pepsi or Coca-Cola?” If you asked them, probably nine of them would say Coca-Cola. That’s why our loyalty to brands is fair It’s not just about taste. Pepsi and Coca-Cola both have different tactics.

Both brands have different sales policies.

When you think of Coca-Cola ads, logos and mascots, you see that the brand has always stayed true to its traditions. It’s the same now as it was in the 1900s. What comes to mind when Coca-Cola is mentioned? Santa Claus and polar bears has always existed and always will exist. When Coca-Cola changed its flavor, fans of the brand even organized a protest.

Pepsi, on the other hand, is much more open to change and innovation. The logo, advertising campaigns and mascots are constantly changing. There is not a single mascot or advertising face. We can see Pepsi collaborations with Michael Jackson, Britney Spears and even Kendall Jenner during their peak hours. Innovate, It is in the genes of the brand we can say.

While the Coca-Cola audience wants stability and consistency, the Pepsi audience is more likely to appeal to new consumers.

As we can see from the fact that people were so disappointed when Coca-Cola made a slight flavor change. The brand’s audience doesn’t want change. He wants it to always remain as it was at the beginning of the 20th century. That’s why Coca-Cola focuses on making its existing fans happy, instead of looking for new consumers.

Pepsi, on the other hand, is more open to change and appeals to new consumers. The logo change we mentioned at the beginning should now make sense. Innovation, innovation innovation…

In short, the reason why the Coca-Cola and Pepsi brands are not fully competitive with each other for an independent audience The fact that they are appealing. While Coca-Cola wants to retain its consumers by maintaining its brand values, Pepsi focuses on consumers who are constantly changing and open to innovation.

Don’t forget to check out our other Coca-Cola and Pepsi themed content!