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In a study available at April this yearvirtual questionnaire created Nielsen With MetaX in which they took part 1130 people Brazil noted that 70% of respondents use their
In a study available at April this yearvirtual questionnaire created Nielsen With MetaX in which they took part 1130 people Brazil noted that 70% of respondents use their smartphone while watching Smart TV. The result confirmed some of the habits that many people have today as they don’t have to limit themselves to browsing just one platform. The survey assessed the so-called “The Impact of the Connected TV Erathat have not only shaped consumption patterns, but also improved the results of advertising campaigns of big brands that need to reach the right target audience.
On the rise: Streaming accounts for 21% of video consumption in Brazil.
Linear television still dominates the scene, accounting for 79% of viewer time.
In the same questionnaire, it was stated that 71% of people only have one Smart TV place of residence and 63% prefer to watch TV with at least one other person – that is, as a rule, this is a joint experience. Within these data 49% of respondents stated that they enjoy the benefits of using devices for research at the same time. branded advertising (ads) of interest – usually the actions include various searches on the Internet.
(Illustration / Credits: pixabay.com /Vic_B)
Among 1130 people, Some topics were covered, such as “technology“,”Environment” as well as “sustainability“. According to the results, consumers who value technology have connections with subjects gamesunlike those who understand Environment as well as sustainability; however, both are connected to cosmetic products.
However, in this research niche (associated with “Connected TV”) when the subject refers to “consumption categories”, sector “Delivery as well as fashion” gained great popularity among the people of this group.
Ender’s Game and Terminator are some of the games on the list.
June 1 at 15:40this topic will be discussed at a marketing event known as ProXXIma 2022, what will happen in Content stage – and will participate Dilton Caldas, CTV Business Director at MetaX BrasilSabrina Bales, performance leader at Nielsen Brasil, mediated by comedian and host Rafael Cortes
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Via: tudocellular.com
Source: Mundo Conectado
I’m Maurice Knox, a professional news writer with a focus on science. I work for Div Bracket. My articles cover everything from the latest scientific breakthroughs to advances in technology and medicine. I have a passion for understanding the world around us and helping people stay informed about important developments in science and beyond.
