With Twitter in the low hours, services like Bluesky (little blue sky, as more and more Twitter users call it), Threads and veteran Mastodon It is trying to capitalize on the setback experienced by the service bought by Elon Musk more than a year ago. It is true that it is very popular among its users and it seems that it is still present as a “news generator” like in the old days, but both the fall of many relevant advertisers and the growing presence of bots (exactly something that Musk promised to fight, but under his leadership it increased substantially), cause significant wear and tear.

So the opportunity was very good for all his potential rivals, but until now They seem to have failed to capitalize on it. In the case of Threads, its connection to Instagram-Meta, its sensitive content policy, and the fact that it was not accessible from the European Union at the time of its launch were burdensome. Mastodon has a certain complexity that works against it for many users. And among them, Bluesky didn’t achieve that much notoriety, and its invite-only access system didn’t work in its favor.

However, Bluesky has something that the rest of the social networks that want to compete with Twitter can’t take advantage of, and that’s it Its founder is Jack Dorsey himself, who was… actually the founder of Twitter, and CEO of the social network until shortly before Musk began to express his interest in taking control of it. And also, although it’s more of a personal perception than anything else, most of the times I’ve seen conversations on Twitter about switching to another similar service, Bluesky has been the protagonist of those conversations.

As a “lurker” on Bluesky (I’ve had an account since late March or early April last year), I’ve seen that many users there have replicated their Twitter usernames, but at this point they hardly use them, although others do.who are more active. Of course, this may be due to limitations in reach compared to what they already have on Twitter. However, that may soon change, and as we read in The Washington Post, It is no longer necessary to have an invitation to create a user account in Bluesky.

The big question is whether Bluesky is a real threat to Twitter today, And the answer is no. Musk’s social network has more than remarkable traction and it is very difficult to face such backlash. However, considering the alternatives that currently exist, it is the service that has the most potential to move users, gradually and organically. will it happen Only time has an answer.