Apple is adding new applications to optimize its software offering. iPhone and Windows PC are moving closer together step by step.

Do you have an iPhone but can’t say goodbye to your Windows PC? Apple is currently expanding iTunes for Windows users and adding several new applications: Apple Music, Apple TV and Apple Devices. These apps are designed for Windows 10 and later and are intended to provide a user-friendly experience between iPhones and PCs. Apple is also making changes to the design of iCloud for Windows. All apps are now available in the Microsoft Store.

New design

One of the biggest changes in the new iCloud for Windows app is the changed design. This theme looks remarkably similar to a native Windows 11 app and supports dark mode in both Windows 10 and Windows 11. Additionally, the app has a streamlined initial setup process that asks you what you want to sync and how. Nothing has changed in terms of functionality.

Another important business development is the Apple Devices app. This is used to backup an iPhone or iPad to your PC or when you want to perform a system restore for iDevices in recovery mode. Additionally, this app is also useful if you want to install updates on devices that do not have enough free space.

Apple ecosystem

Although syncing between Apple and Windows devices is already moving in the right direction, there is still room for improvement. There are still many iCloud features that aren’t available in Windows, like syncing for Notes and Reminders or native versions of Pages, Numbers, and Keynote. Over the last two years, using an iPhone with a PC has become more convenient. Thanks to iMessage support, iPhone users can also view and reply to their text messages via PC.

While Apple obviously supports Apple hardware with Apple services, it also wants to offer robust apps for competing ecosystems so that users with a mix of devices also have the opportunity to stay in the Apple ecosystem.