In Latin America, more and more mobile phone companies are emerging in the market, offering various plans for minutes, data and social networks. Not only large companies but also small and medium-sized companies with smaller mass audiences are aiming to sell their own SIM cards.

According to Sergio Cano, CEO of Ingenium Technology Group in Spain, in the case of Colombia, there is still great growth potential for virtual operator companies. Networks have a high ability to monetize And consequently, the offer on mobile is not varied.

It is important to note that there is a difference between a virtual mobile operator and a large telephone company known to the majority of the population.

What are Virtual Mobile Operators (MVNOs)

They are mobile phone brands that offer plans for minutes, data and social networks, but They do not have their own radio network and do not have spectrum award directly from a given state.

According to the above, Radio networks are antennas and artifacts that allow a company to use and manage spectrum Which is administered by governments and for a certain period is granted a concession to certain companies. In the case of Colombia, there are 4 companies that have been handed over by the state to offer a range of telephone services operated through the aforementioned radio antennas.

Similarly, spectrum is a means by which electromagnetic waves circulate, allowing cellular communication.

And that’s where MVNOs come in to play an important role in the telecommunications sector, ever since Companies that have direct rights to the spectrum retain vacant and available capacity that they lease to other companies along with networks. Offering the same mobile phone services in the market, but with different plans.

Kano says: “This spectrum has a vacant capacity and the telephone companies give it a profit or rent it out, that is, they lease it to virtual operators, they call it virtual because they do not have their own radio network.”

However, offering mobile phone services is not new in terms of the development of communication technologies The added value of operators lies in the fact that they turn their plans into niches.

Sergio says: “This is the same thing that happens in any other field of human consumption, you have generalist brands that act on everything and then you have specialized brands, OMV is a specialized brand.”

However, what has also attracted attention is how the mobile phone has been used by various groups of people, such as followers of Internet celebrities, to generate a sense of belonging. Such is the case with influence, Luisito Comunica, who released his own microchip for his subscribers.

Similarly, Sergio tells the story of sports clubs that have opened their own virtual operators with their fans in mind.

In addition to the above,Or what might be considered a novelty in the mobile phone sector, is the way in which it works as another strategy of market loyalty; Understood as a strategy for generating identity in the community.

Despite this, The main stakeholders in accessing the virtual mobile phone are local operators of other types of communication servicesSergio Cano points out that this is a natural step for this type of company.

Ingenium is a Spanish conglomerate of technology companies operating in Colombia from Suma Móvil Colombia, which offers companies and individuals interested in creating their own mobile phone brand the necessary technical tools to make this process easy and fast.

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