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Smartphone manufacturers are launching their own imaging companies

  • February 13, 2024
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Smartphone manufacturers attach great importance to mobile photography. In particular, some brands are working to improve the camera on mobile devices and collaborating with various companies. For example,


Smartphone manufacturers attach great importance to mobile photography. In particular, some brands are working to improve the camera on mobile devices and collaborating with various companies. For example, Xiaomi cooperates with Leica.

As part of this partnership, both companies are specifically testing smartphones and not only that, but they are also adding advanced photo effects. Of course, you can ask whether every brand should partner with another company. Some companies may feel that they no longer need to cooperate and decide to establish their own brand company soon.

Device makers are launching their own imaging companies

Thanks to advanced hardware, smartphones can produce good photos, although not as good as cameras. Many device manufacturers are working on mobile photography, and cameras are getting better every day.

Private companies for image processing

Now Digital Chat Station’s latest report surprises everyone. Some smartphone manufacturers are reportedly preparing to end their exclusive partnerships for imaging systems and form their own private companies. First of all, it is not known which brand will establish its own image processing company.

However, we do not think that Xiaomi’s partnership with Leica will end immediately, so the same may be the case for Xiaomi in the future. It is believed that Vivo or Oppo will launch their own dedicated imaging companies. Previously, Huawei ended its partnership with Leica and founded its own company called XMAGE. This company is working to improve the quality of photos and videos on Huawei devices.

Source: Port Altele

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