Prime Video, Amazon’s video-on-demand service, has removed two important features that improved the content viewing experience, Dolby Vision and Dolby Atmos. If you don’t pay more, it means the extra $3 a month it costs to get rid of ads and enjoy Dolby technology.

Amazon is determined to reduce the appeal of Prime Video. From January 29, “ordinary” subscribers have to live with advertising unless they pay a surcharge. It is currently implemented in the United States, but is expected to be rolled out to the rest of the territory. A lawsuit has been filed

Amazon forgot to say that those who don’t pay more They would also lose functionality which ultimately determined the level of surveillance. The matter was so ‘secret’ that nobody noticed it until this weekend, which was highlighted German technical publication 4K movie. It was tested by other media and finally the e-commerce platform had to confirm it.

In addition to taking advantage of Dolby Vision HDR in video and Dolby Atmos for surround sound, Prime Video’s secrecy in this matter is disturbing. In addition, the service continues to show its support in the header of compatible movies and series, when in fact the ad-supported plan only supports HDR10+ and Dolby Digital 5.1. The reasons for this loss of functionality have not been explained, but are apparently economic. Amazon has to pay licensing fees to Dolby Labs, while HDR10+ is a free and open alternative. And Dolby probably requires more bandwidth consumption.

It is less understandable was not announced at the time the intention was presented with the advertisement and this content continues to be promoted in a blatantly misleading manner. The ads are the subject of a class-action lawsuit in California, and removing the elements could add more weight to the plaintiffs’ arguments.

You already know our opinion. Personally, I use Prime Video less than other content streaming platforms, but it is included in the Amazon Prime subscription and for 49.90 euros per year, which it costs in Spain. still worth it due to its advantages on the e-commerce platform (fast and free shipping of products; choice of collection points; hassle-free returns; free financing; access to Prime offers…) and others related to Photos, e-books, music or what Twitch offers. Summary: Video, less and less attractive; Prime is something else.