The cost of satellite Internet services has fallen 77 percent in five years, according to analysts from the Euroconsult group of companies. This happened after the American company SpaceX, founded by Elon Musk in 2002, flooded the market with devices on the Starlink network.

Euroconsult examined fixed and mobile communications data in commercial and government markets, including transit networks and the military. In 2023, satellite operators averaged $260 in revenue per user (ARPU) for each megabit per second. Meanwhile, the cost of satellite capacity for video services fell 16% over the five-year period, reaching an ARPU of $2,760 per month for each megahertz of bandwidth.

Euroconsult estimates that the average cost of providing HTS capacity in North America will fall from approximately $40 per megabit per second per month in 2019 to $12 per megabit per second in 2023.

SpaceX has a constellation of more than 5,400 Starlink satellites in low Earth orbit that provide high-speed broadband Internet access. The company recently reported that Starlink has at least 2.3 million customers in 70 countries, 59% of which are in the United States.