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Four out of five social media influencers they don’t inform that the commercial content they publish is advertising, as required by the legislation of the Russian Federation. European
Four out of five social media influencers they don’t inform that the commercial content they publish is advertising, as required by the legislation of the Russian Federation. European Unionaccording to a bloc study released Wednesday.
Report on 576 influencers showed that almost everything(97%) published commercial content, but only twenty% systematically indicated that this was advertising, stated European Commission this is a statement.
“Problematic marketing practices illustrate the importance of having modern and robust legislation adequate to ensure digital capital online consumers,” the Commission said.
Photo: Pixaby
The EU executive body, which led the study jointly with the national consumer authorities of 22 member states, as well as Norway and Iceland, analyzed posts on social networks such as Instagram. TIK TakYouTube, Facebook, XSnapchat and Twitch.
Its purpose, according to the Commission, was to check whether the people being studied complied with EU consumer law. He did not name the names of influential persons, but noted that 358 of them will be investigated Deeper.
They will be contacted by national authorities and asked to comply with current regulations and further enforcement measures may be taken if necessary.
The publications were mainly about fashion, lifestyle, beauty, food, travel and fitness. The study showed that 119 influencerspromoted activity a piece healthy or dangeroussuch as junk food, alcoholic drinks, medical or aesthetic treatments, gambling or financial services such as cryptocurrency trading.
Reuters
Source: Aristegui Noticias
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