Released almost two months ago, “My Versions” Fifth studio album Anita, It seems, is finally gaining more long-term and constructive popularity. Prior to that, the singer had just revealed his new producer Stories in Instagram.

Today, TikTok ი Anita Announce an unprecedented partnership for the aforementioned singer’s latest album. Directed for two days in Los Angeles, ‘#HouseOfAnitta’ Has help Influential And among other actions will present fExclusive videos and fully interactive page.

“It is impossible to talk about Anita and not think about creativity and fun, features that also drive TikTok. We are very pleased to bring all the diversity and authenticity of today’s best Brazilian singer to our platform. “The result of this partnership is exclusive content featuring some of our greatest creators in the world,” he said. Roberta Guimaraes, Head of Music Content at TikTok Brazil.

What about the #HouseOfAnitta project?

Anita gathered important influential people from the environment so that they could be funded in her home Application. The site will cover all types of videos: In the presence of the star, their guests will perform choreographies, dances, games, challenges and unboxing.

As mentioned above, the experience takes place over 2 days in Los Angeles, where they meet Content creators From TikTok Latin America, Jade Picon, Loire, Nicole and Lucas Wengel From Brazil, Brianna Deianara From Mexico Lena Hernandez From Colombia, Bella Poorchi From America and others, have fun with Latin rhythms with Anita.

Creating “House Of Anitta” with TikTok was a unique experience. My album “Versions Of Me” shows many of my sides and in this alliance, with the incredible creators and platforms we have put together, I was able to immerse myself even more in the world of this project. I hope my fans will join in and play! “ Anita.

To continue the pleasure of action, TikTok will have a Fully interactive page Reference to # HouseOfAnitta, Where the public will be able to visit the artist’s house and relive the stages he or she has gone through throughout his or her career, allowing his or her fans to learn about his or her entire history.

As far as the idea brings global names, The strategy appears to have been developed specifically for the Latin American community. Profile social network American Nothing was revealed about # HouseOfAnitta.

Music and TikTok, allies to create dances and trends

Although Infobae recently made an article where it explained How TikTok changed the music industryAnitta is a clear example that this is an essential part of TikTok since Encourages users to use it in a different, unique and creative way; Creating a common language.

In addition, TikTok serves as a window for both prominent and established artists to connect with platform users and fans in a unique way. And of course, this can be confirmed after thousands of videos that users showed physical skills and Latin rhythms that try to restore a move such as “Envolver”, To reach a global audience.

Anita’s success is so great that she has crossed cultural barriers and influenced the TikTok community with her hit Wrap. Only in the first quarter of 2021, Colombia entered the top 10 trending countries in Latin America with 260,000 videos.

From today, Wednesday, May 15, Anita will occupy TikTok as Anita’s essence is revealed on banners, playlists and various parts of the platform, from the funniest scene to her reggaeton rhythm.

also, New effects will also be released exclusively for Anitta, Specially created for fans and the whole community to immerse themselves in #HouseOfAnitta.

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