Producing the first truck with toilet on the Turkish market and the first truck manufacturer in Turkey. ASK, It has become history with its complicated partnerships and complicated name changes.

Many mergers took place until the name became ASKAM. surviving divorces or acquisitions of rights Let’s look at ASKAM from the beginning. That is, through the growth of its partners.

Chrysler, which will become a partner of ASKAM in the future, acquires Dodge Brothers Company to expand.

The American car brand Dodge was founded by two brothers named Horace Dodge and Francis Dodge. When it was first founded, it produced parts for the Ford Model T. Its name is Dodge Brothers Company. But it wasn’t long ago It is purchased by Chrysler Corporation.

Chrysler with this acquisition To become the largest car company in the US. So it’s starting to get stronger on the way to ASKAM. But his encounter with trucks came a little later.

ASKAM was actually founded in 1962.

Chrysler in Europe Britain and Spain take control of car companies. But it cannot gain a place in the market as it wants.

In 1962, to gain market share in the Middle East. He comes to Turkey and establishes a joint company with Çiftçiler Holding. 60% of this company is owned by Chrysler and 40% by Çiftçiler Holding. After its founding, it sold under names such as Dodge, Fargo and DeSoto.

The desired profit margin cannot be achieved and the divorce begins.

When Chrysler realized it could not achieve its target profits, Rumor has it that he will withdraw from Turkey.

It was precisely for this reason that Chrysler launched International A.Ş in 1978. transfers its shares to Tatko, Çiftçiler Holding and Ruşenşad. The company continues its production by entering into a licensing, production and sales agreement with Chrysler International.

They introduce new trucks in the 1990s.

Chrysler license, Adds Hino Motors license in 1991 and has a large market share. It is also adding Hino engines to its new truck, which has all the features needed in this market. The most notable one was created with this collaboration. 32260 series There are trucks.

While everything was going well, a global economic crisis broke out in the 2000s. This crisis also affects them and production is suspended. Also as a reason Buying commodities in dollars, borrowing money and not repaying the debt It is spoken as.

As a result, the company is now adopting its latest name: ASKAM.

in 2002 Daimler Benz and Chrysler merge and the name is ASKAM Truck Manufacturing and Trade. Inc. is happening. In 2003, Çiftçiler Group, a third partner of ASKAM Truck, acquired the shares of Tatko and Ruşenşad. In this way, the ASKAM shares are collected in one hand.

ASKAM later rolls up its sleeves to produce a completely unique truck. It also produces. However, this truck, which appears “completely original,” is actually a hybrid truck. Because the parts are still being imported.

ASKAM’s inability to respond to technological innovations and a bit of bad luck is coming to an end.

ASKAM cannot recover, despite all it has done. Because, as we mentioned above, the consequences of the economic crisis are still ongoing. Also especially BMC lags behind companies such as Mercedes and Ford.

What causes this is Insufficient R&D studies. Due to the lack of work, it cannot keep up with innovations and because it cannot produce its own parts, it tries to continue production by depending on foreign sources and being open to debt.

The company will stop producing trucks in 2007. However, it will continue to sell spare parts until 2014. Nowadays there is a link for ASKAM on the official site of Çiftçiler Holding. ‘Work on restructuring continues.’ There is an explanation as follows. It is unknown whether he will return to the roads. But it is said that it is being worked on.

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