Changing our behavior is not easy. We can make new decisions every year, every month, even every day, but how many of them can we implement? In brief, We don’t like change and stick to our comfort zone and habits. It feels safer.

Whether you think about this through a loved one or a website. Of course we will talk about the website soon. Let’s see eBay’s strategy to manipulate user behavior What interesting results has this led to?

eBay has learned from experience that users do not like sudden and drastic changes.

eBay’s website was bright yellow. It sounds strange, but users were used to it and didn’t find it strange. While other sites are white, eBay’s is stuck in yellow It annoyed the eBay team.

One day they whitened their background. Guess? From users, They received emails complaining that they didn’t like the color of the site! They demanded the return of the old color.

eBay decided to try a different strategy.

eBay, which returned the site to its previous color after user complaints, gradually closed the background for several months. They whitened the color slightly. Until all the yellow color disappears. And guess what happened this time? Almost no users even noticed the change!

Reddit was born for the same reason.

Have you ever heard of the platform called “Digg”? The logo you see above was the previous version of reddit. Digg, which was relaunched in 2012, wasn’t even a rival to Reddit because people preferred Digg by far. But after that a change they made, caused the end of the platform.

With version 3.0, Digg’s user interface was changed in one go. are users They didn’t like the design changes that the new update brought and started turning to Reddit. Reddit was born from that process. If you remember, something similar happened in recent months with the transition from X to Threads, but X’s throne wasn’t overthrown and we returned to it.

Platforms like Yahoo and Amazon have implemented similar strategies.

When you look at Amazon’s website you might think it hasn’t changed at all since the early 2000s, but added every month There are many new features. Because they make the changes gradually, they are barely noticeable.

Yahoo also redesigned the homepage, but the rest of the site stayed the same for a while. After some time they updated their mail service with a new look. A few weeks later, innovations arrived in the ‘Movies’ section. So over time entire site It actually changed.

All these examples show us that change should be implemented gradually, perhaps even by surveying users about their satisfaction, before making sharp changes. However, as we see in the eBay example Even if they don’t ask us, we won’t notice the change if we take it in small doses. We have seen!

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