When we travel by car on the streets and highways, we always want to feel protected and safe; and when you have all the support, technology and experience of Bridgestone, that feeling becomes a reality.

Since its founding in 1931, Bridgestone has continually evolved to become what it is today, a global mobility and sustainable solutions company that listens, understands and works to create value for society and its consumers by anticipating and responding to needs. an increasingly demanding market. Thanks to the wide range of products and solutions of the highest quality, technology and innovation, as well as the specialized services it offers through its network of distributors, Bridgestone has managed to remain one of the most important companies in the sector in Colombia.

Quality, safety and environmental friendliness

Bridgestone is on an important path to make the world’s mobility smarter, safer, more accessible, cleaner and more efficient. To this end, the company is focused on what really matters, aiming to improve the way people move, live, work and play through its products and services, while at the same time creating a more sustainable future for people. future generations.

The broad portfolio that Bridgestone can offer in the Colombian market consists of premium tires for passenger cars, trucks, motorcycles, buses, construction and mining equipment, as well as industrial and agricultural equipment. In addition, the company offers premium retreading services through its Bandag business unit and sustainable mobility solutions such as Webfleet, one of the world’s leading fleet management and telemetry solutions available in Colombia to support the transport sector.

With these leading qualities, Bridgestone focuses on enhancing social and customer value:

The only tire company that offers a guarantee against impacts and cuts.

Bridgestone is the only company that, in addition to its quality guarantee, offers a guarantee against impacts and cuts, which Colombian consumers can be confident in when purchasing Bridgestone or Firestone products for cars and trucks; because in case of accidental damage due to holes or ditches within the next 12 months from the date of purchase, their tires will be replaced with new ones.[1]. Understanding that we can often encounter situations and unforeseen events on the road that cause us to face various troubles, this guarantee is an excellent option.

Additionally, owning Bridgestone tires is synonymous with trust and safety due to the company’s stringent quality assurance processes. Raw material evaluation, laboratory and field testing, and careful inspection of every tire leaving the manufacturing plants allow us to check technical aspects such as tire uniformity, durability, speed and load indexes, rolling resistance, braking ability and performance characteristics. , among the others.

Bridgestone thinks about the safety of current and future generations

Road safety is an important topic for Bridgestone, which is why in 2023 the company launched Think Before Driving Kids, an e-learning platform through which the company aims to share road safety tips with students aged 6 to 12 years. With this important initiative, the company aims to contribute to the reduction of accidents in Latin America, since, according to the World Health Organization (WHO), the UN and other specialized organizations, road traffic accidents are the second cause of death for people between 5 and 29 years of age.

Through the Think Before You Drive program, the company is reinforcing basic safety rules, tips and traffic information to students, who can share these messages with their family and friends and become more responsible drivers in the future.

Wide and reliable distribution network in Colombia.

All quality Bridgestone, Firestone and Bandag products and services are available across the country through an extensive network of distributors who are dedicated and aligned with the company’s values. In Colombia, Bridgestone has a total of 44 official distributors and 135 sales points; of these, 113 belong to the consumer segment and 20 to the commercial segment; in addition to 5 Bandag premium retreading plants.

Similarly, Bridgestone Colombia is an important player in the country’s vehicle assembly chain, as its vision has enabled it to become a leader in original equipment equipment for trucks, as a supplier to the Hino brand, equipping more than 7,000 trucks and buses per year. In addition, the company has also managed to enter the passenger car and truck segment with original equipment from two leading brands in the sector such as Renault and General Motos.

“In a time where change is constant, at Bridgestone we continue to support sustainable mobility for people. We adapt to changes and a diverse business environment and respond with innovation and technology, resulting in high performance, quality and safety of our products. This builds trust in our users; “But it also requires us to continue to work hard to make an increasingly positive impact on society and realize our dream of becoming a carbon neutral company in 2050 with products designed from renewable materials,” said Maria Fernanda Niño, Bridgestone sales manager Colombia. .

“Together with our employees, distributors and suppliers, we at Bridgestone are ready

[1] Terms and conditions apply: https://www.bridgestone.com.co/atencion-al-cliente/garantias-bridgestone/garantia-golpes-y-cortes/#