I remembered it closer, but the calendar doesn’t lie, Today marks three years since Spotify announced the imminent arrival of HiFi sound quality at your service. To be precise, it has been three years and one day since the announcement was made late on February 22, 2021, although it is true that the dean of streaming music services has avoided giving details about its plans in this regard. They didn’t tell us the quality of the files, they didn’t tell us the percentage of their catalog that would be updated, they didn’t tell us the price that this premium tier would have… come on, they actually said very, very little.

However, There is something they said and that is that Spotify HiFi will arrive sometime in 2021 and in some countries. A very vague piece of information, however, set a little over ten months until its debut, no later than December 31st of that year. And they also used the term “CD Quality”, which led us to assume that the quality of the files would not go below 16-bit/44.1kHz. At the time, he wanted to compete primarily with Tidal and Prime Music HD.

Spotify She had almost three months to start deploying her HiFi service but they did nothing, and then came May 17, 2021, a date that was no doubt marked in blood red on Spotify’s calendar because it was the day the people of Cupertino chose to announce that Apple Music’s catalog had leapfrogged HiFi. high quality, for all users and without a price increase. And almost immediately, Amazon replicated the same move.

This without a doubt it was a tremendous blow for the company it ends its plans to offer HiFi quality in a more expensive tariff. This is completely understandable, but what is not so understandable is the communication policy they have maintained since then in this regard. Let us recall that in one of the publications they issued after the announcement, they ended with the statement «We will share more details with you soon.«.

It’s been over two years since the initial announcement before they’ve shared anything else, even if it’s true the one thing they shared was unforgettable (and regrettable) «at some point something will come«. Meanwhile, yes, Tidal has had time to drop the price of its HiFi plan to bring it in line with Apple Music and Prime Music HD, and others have decided to talk about Spotify and sound quality, which certainly hasn’t left the service in disrepute. . good place.

But in the middle of last year, we first heard about Supremium, which would be the name Spotify chose for this subscription level of the service. Some rumors have claimed that 2023 will finally be the year HiFi quality comes into service. However, the year ended and the plan still did not appear. And today, Spotify missed an opportunity to deliver on what was announced in less than three years. Without a doubt, a perfect example of how communication should not be conducted.