Anyone who reads me regularly knows that I really like Google Pixel smartphones. So many I have been using one in my daily life since last year. along with my already veteran iPhone, which will take a while to retire (and I don’t know whether to restore, I still have to think about it). This is something I mention quite often, which led me, for example, to choose the Pixel 8 Pro as the best smartphone of 2023.

While it seemed like a rather risky move at the time, the truth is that the jump from the Qualcomm platform that powered all its generations up until the Pixel 5 to its own Tensor family of integrated devices that debuted in the Pixel 6 and Pixel 6 Pro, referred to as before and after in the evolution of these devices, and not so much in terms of performance, since they score high in this regard, but are not the most powerful option, such as optimization of the assembly consisting of components and software.

Even so, even though we are already in the third generation of Google Pixel smartphones, this proposal has not yet reached the volume of market participation which technology has accustomed us to in other areas. And yes, it’s true that the smartphone market is very, very competitive, but the same can also be said when we talk about web browsers, email services and of course search engines, to name just a few examples.

Now, although they are still far from reaching the top positions, their sales are increasing year by year, and as we read in Nikkei Asia, Google reached a very important milestone in 2023, the year it sold 10 million Google Pixel smartphones. This is the first time this amount has been reached, which is also the current target for 2024, and to give a little more context, Pixel smartphone sales were around 8 million units in 2023, so we’re talking about 25% year-over-year growth, which is a more than remarkable number.

This growth is even more valuable when we consider something that can also be enlightening, and let me explain. The main vector of the spread of the advantages of Google Pixel smartphones It is created by those who are already its usersand who act as prescribers in their environment. And why do I say it’s instructive? Well, because I relate it to the fact that the rate of its implementation is lower than one would expect, and that is that Google generally did not do big communication campaigns to attract more users.

This however That seems to have changed with the Pixel 8, which we could see in the event in which the singer Aitana became the brand ambassador, as well as in a very strong communication event in this year’s Operación Triunfo. Both movements seem to me to be an enormous success, because they also point to a relatively young user profile that does not yet have its philias and phobias so developed in terms of products and services, and which can therefore be attracted by the proposal that Objectively is very attractive.