Although not very common, some services and products change hands between large companies. Many companies may choose to give up some of their brands, products or services if they do not want to compete. Microsoft’s It was revealed that he was planning to sell Bing to Apple at the time.

Interesting detail emerged in the antitrust case

In the documents filed with the court GooglingMicrosoft’s Bing In 2009, 2013, 2015, 2016, 2018 and 2020 He revealed that he was trying to sell it to Apple. Apple has repeatedly refused to complete this deal due to the search engine’s search quality issues. Google has made a statement in court “Each time, Apple examined the relative quality of Bing versus Google and decided that Google was the better option for Safari users. This is competition.” he said. Apple also rejected Microsoft’s offer to jointly develop Bing.

According to the data for the last quarter of 2023, Bing is the market leader owns only 3%. During this period, it generated revenues of $3.2 billion from its search and advertising division. Google’s revenue in the same period $48 billion It was realized as. On the other hand, Microsoft’s investments in artificial intelligence and features such as ChatGPT integration can help them become more assertive in this battle, even if it is difficult.

It should be taken into account that another effective point here is market competition. Googling; It pays billions of dollars every year to become the default search engine on iPad, iPhone and Mac devices. Similar GooglingIt also prevents Apple from developing a competing search engine.