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We are undoubtedly faced with the news of the month and that is that, as you know, Apple seems to have canceled it. Project Titan, the project they
We are undoubtedly faced with the news of the month and that is that, as you know, Apple seems to have canceled it. Project Titan, the project they are working on you will be able to develop your own electric car. According to Bloomberg, the company decided to put this initiative aside in order to strengthen its artificial intelligence department, and as expected, the reactions did not take long to come.
One of the most notable was Lei Jun, Xiaomi’s CEO and founder, emphasizing: The challenge of producing electric cars and valuing what the company has achieved With its new Xiaomi SU7, the current market trends show their surprise at the news that they never expected to see.
It is now known that developing and producing electric cars is not cheap. In fact, Lei Jun himself talked about the investment they had to allocate for Xiaomi SU7 a few months ago. It exceeded the figure of 10,000 million yuan, that is, more than 1,500 million euros But in the case of the Apple car, the reason they can’t is much deeper than that.
Sources close to the project stated that Cupertino residents are dreaming of a technologically advanced vehicle with a level 5 autonomous driving system that will arrive in 2025. However, far from reaching these figures, those responsible began to lower their claims to a lower level. Level 2+ autonomous driving and launch date was set as 2028 given the complexity of development and subsequent production.
In fact, the company started to allocate a large amount of resources to the project this year to increase the development of the project in 2024, but in the end, the decision seems to be as follows: transferring a large number of employees involved in this job and placing them in other positions. This is something we have fortunately not seen in Xiaomi and its SU7 car, which managed to see the light of day in less than three years.
Resources | Lei Jun, Xataka
In Xiaomi World | At the heart of Xiaomi SU7 Max rims lies one of its secrets: Italian brakes worthy of a highly competitive sports car.
Source: Mundo Xiaomi
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
