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The company confirmed to journalists that it has begun removing users’ access to tariff plans through Apple services. They will now have to pay using a debit card linked directly to the site.

Netflix banned users from subscribing to its streaming service through the App Store in 2018, but did not block many users who managed to subscribe to the service this way at the time. All this time, the company has allowed the use of certain benefits and promotions, for example, discounted amounts on tariffs. Even after the cheapest $10 plan was removed, such users were still able to pay this amount through Apple. After the price increase, customers had to pay at least $15.49 for ad-free viewing.

So how now? some users write Netflix starts asking for payment information on social networks; This actually means a request to link a card to the account for further payments. Otherwise, the tariff will be deemed unpaid and access to the content will be stopped.

There’s a reason why Netflix doesn’t want users to pay for services through the App Store. The company is currently struggling with password sharing, which is slowing subscriber growth. The company wants to maximize its profits and keeping this in mind Doesn’t want to pay 15 percent of total subscription fee to Apple.

Netflix did not share information about the number of subscribers still using Apple’s billing method. Once such a transition is complete, Netflix’s revenue may increase because the company will not pay part of its subscription fee to Apple.